Nissan, an official sponsor of the NCAA March Madness, refreshed its ‘Road 2’ activation for the 2023 college basketball tournaments with integrated creative fronted by a team of athlete ambassadors, 16 college mascots, plus the automaker’s US fleet spearheaded by its Nissan ARIYA (the competitions’ official EV). The strategic objective of the activation, developed… Continue reading Nissan Refreshes ‘Road 2’ Multi-Channel Campaign To Leverage NCAA March Madness Tie-Up
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JD Sports Star Studded ‘King Of The Streets’ Campaign Celebrates UK Talent At Christmas
UK sports retailer JD Sports launched its 2021 Christmas campaign at the start of November to celebrate the best of British sporting talent through an integrated, international initiative called ‘King Of The Streets’ – a creative extension of its ‘King of Trainers’ positioning. Developed in harness with creative agency Cake and production house PrettyBird,… Continue reading JD Sports Star Studded ‘King Of The Streets’ Campaign Celebrates UK Talent At Christmas
