Nissan, an official sponsor of the NCAA March Madness, refreshed its ‘Road 2’ activation for the 2023 college basketball tournaments with integrated creative fronted by a team of athlete ambassadors, 16 college mascots, plus the automaker’s US fleet spearheaded by its Nissan ARIYA (the competitions’ official EV). The strategic objective of the activation, developed… Continue reading Nissan Refreshes ‘Road 2’ Multi-Channel Campaign To Leverage NCAA March Madness Tie-Up
Tag: Ariya
Man City FC Auto Partner Nissan Celebrates EPL Title Via Dynamic Animation
Nissan, the official automotive partner of newly crowned English Premier League Manchester City FC, celebrated the club winning the 2021/2 title with a ‘Congratulations’ animation. Created through sport and entertainment agency Dark Horses and crafted by Friends Electric director Polynoid, the spot celebrates Manchester’s light blue team’s retention of the world’s most watched domestic… Continue reading Man City FC Auto Partner Nissan Celebrates EPL Title Via Dynamic Animation
