Nissan, an official sponsor of the NCAA March Madness, refreshed its ‘Road 2’ activation for the 2023 college basketball tournaments with integrated creative fronted by a team of athlete ambassadors, 16 college mascots, plus the automaker’s US fleet spearheaded by its Nissan ARIYA (the competitions’ official EV). The strategic objective of the activation, developed… Continue reading Nissan Refreshes ‘Road 2’ Multi-Channel Campaign To Leverage NCAA March Madness Tie-Up
Tag: Giphy
Dream11 GIPHY Channel – Dream 11 & IPL 2020
New IPL 2020 title sponsor’s wide-ranging activation programme included a Dream11 GIPHY Channel strand which not only generated brand reach and engagement, but also solved some of the social distancing, at-home challenges of a tournament held during a pandemic lockdown by providing fans with a GIF content library of social meme fuel to reflect and… Continue reading Dream11 GIPHY Channel – Dream 11 & IPL 2020
Adidas Expands ‘Ready For Sport’ Via Series Leveraging Partnerships Around Sporting Restarts
Adidas expanded its ‘Ready for Sport’ campaign through June with a restart series of team- and athlete-specific films leveraging the sportswear brand’s partnerships as various leagues picked up again after their pandemic hiatus. The new restart phase of the global campaign capitalised on sporting kick-offs around the world through a series of partner property-specific… Continue reading Adidas Expands ‘Ready For Sport’ Via Series Leveraging Partnerships Around Sporting Restarts
Acura Launches The Tongue-In-Cheek ‘Acura Less Talk Sports Network’ For March Madness
March saw ESPN basketball analyst Jay Williams and comedian Seaton Smith step up to host the ‘Acura Less Talk Sports Network’ to leverage the auto brand’s March Madness college basketball rights. The idea is that Williams and Smith use as few words as possible to comment on the brackets, upsets and highlights of March… Continue reading Acura Launches The Tongue-In-Cheek ‘Acura Less Talk Sports Network’ For March Madness
Honda Racing Revs Up For Home Japanese F1 Grand Prix With ‘The Finish Line Is Never The End’ Film
Ahead of the 2019 Japanese F1 Grand Prix, Honda launched an animated, high-speed spot to celebrate the automaker’s home race at Suzuka. The theme is the idea that ‘The Finish Line Is Never The End’ and the narrative arc visualises four iconic scenes from the team’s racing history mixing Japanese inspired animation with real… Continue reading Honda Racing Revs Up For Home Japanese F1 Grand Prix With ‘The Finish Line Is Never The End’ Film
Ralph Lauren Turns To TikTok For Shoppable US Open #WinningRL Campaign & Contest
Late August saw US Tennis Association apparel partner Ralph Lauren activate around the 2019 US Open through an integrated, digital-first #WinningRL campaign led by short form spots on TikTok which aims to engage a new generation of consumers. The campaign, which began at the end of August and runs until 8 September, features a range… Continue reading Ralph Lauren Turns To TikTok For Shoppable US Open #WinningRL Campaign & Contest
Chelsea FC Sponsor Carabao Launches Player GIF Series Ahead Of Barca UCL Clash
As the European soccer season moves towards its crucial stages, Mid March saw Chelsea Football Club sponsor Carabao launch a player-led GIF series fronted by stars Eden Hazard, Willian and Marcos Alonso. The energy drink’s exclusive GIF series, which was devised by W Communications, was rolled out ahead of Chelsea’s UEFA Champions’ League clash… Continue reading Chelsea FC Sponsor Carabao Launches Player GIF Series Ahead Of Barca UCL Clash
