Building on its ongoing (and award-winning) ‘Truth’ marketing platform, The New York Times leveraged spiking interest in tennis in its home city around the 2019 US open by launching a campaign which shines a spotlight on the gender gap in sports Launched to coincide with the US Open semi-finals on 6 September, this campaign… Continue reading NY Times Leverages US Open To Extend ‘Truth’ Campaign & Shine Light On The Sports Gender Gap
Tag: US Open 2019
Chase Leverage US Open With Serena Williams ‘Win As A Mother And An Athlete’ Social Campaign
A powerful new social campaign from Chase leveraging its US Open partnership is fronted by Serena Williams and draws parallels between raising a child and winning a championship. Developed in harness with creative agency Droga5, the campaign rolled out to coincide with Williams, who is seeking a record 24th Grand Slam singles title, playing… Continue reading Chase Leverage US Open With Serena Williams ‘Win As A Mother And An Athlete’ Social Campaign
Ralph Lauren Turns To TikTok For Shoppable US Open #WinningRL Campaign & Contest
Late August saw US Tennis Association apparel partner Ralph Lauren activate around the 2019 US Open through an integrated, digital-first #WinningRL campaign led by short form spots on TikTok which aims to engage a new generation of consumers. The campaign, which began at the end of August and runs until 8 September, features a range… Continue reading Ralph Lauren Turns To TikTok For Shoppable US Open #WinningRL Campaign & Contest
