For Wimbledon 2022, the All England Lawn Tennis Club (AELTC) paired up with Roblox to create an immersive 3D game called ‘WimbleWorld’ to celebrate 100 years of the venue’s iconic Centre Court and to engage a new, young generation of tennis fans. By marking the historic arena’s century within an early metaverse platform, the… Continue reading Wimbledon/Roblox Launch Metaverse ‘WimbleWorld’ Game & Activations To Engage New Generation
Tag: Ralph Lauren
Polo Ralph Lauren Activates Official Outfitter Of The Australian Open Status Via Multi-Channel Programme
Through January 2022 US fashion brand Ralph Lauren promoted its Polo Ralph Lauren brand and Australian Open 2022 collection through an integrated marketing campaign spanning video, athlete ambassador events, and exhibition matches, tennis clinics, on-site activity, pop-ups and social media content. For the 2022 tournament, the company launched a commemorative co-branded Ralph Lauren Australian… Continue reading Polo Ralph Lauren Activates Official Outfitter Of The Australian Open Status Via Multi-Channel Programme
Openly Gay Aussie Soccer Star Josh Cavallo Partners With Ralph Lauren For RLX Clarus Polo Launch
On 14 January, the first openly gay men’s footballer Josh Cavallo was unveiled as an athlete ambassador for Ralph Lauren and launched the global campaign for the fashion brand’s new RLX Clarus polo shirt. Supporting the PR, digital and social creative content, Adelaide United FC star Cavallo also demonstrated the look and performance qualities… Continue reading Openly Gay Aussie Soccer Star Josh Cavallo Partners With Ralph Lauren For RLX Clarus Polo Launch
Ralph Lauren Turns To TikTok For Shoppable US Open #WinningRL Campaign & Contest
Late August saw US Tennis Association apparel partner Ralph Lauren activate around the 2019 US Open through an integrated, digital-first #WinningRL campaign led by short form spots on TikTok which aims to engage a new generation of consumers. The campaign, which began at the end of August and runs until 8 September, features a range… Continue reading Ralph Lauren Turns To TikTok For Shoppable US Open #WinningRL Campaign & Contest
Ralph Lauren’s US Team Winter Olympic Opening Ceremony Uniform Inc. Phone Linked Heated Parka
Wearbale tech will be en vogue at the Winter Olympic Opening Ceremony in PyeongChang when the US Olympic team walk into the 9 February Opening Ceremony wearing Ralph Lauren outfits that blend high-tech with heartland and heritage. The United States Olympic Committee’s official apparel partner has developed parka coasts that have mobile phone powered… Continue reading Ralph Lauren’s US Team Winter Olympic Opening Ceremony Uniform Inc. Phone Linked Heated Parka
Team GB & Ralph Lauren Romance on Valentine’s Day
Despite Team GB’s cute Love Actually-style viral, Valentine’s Day 2012 was largely free from innovative romance-fuelled sponsor activation. The British Olympic Association’s Team GB webfilm, promoting its ‘Our Greatest Team’ concept and driving viewers to its Twitter page at www.twitter.com/teamGB, was one of the few interesting pieces of engagement on the day and it… Continue reading Team GB & Ralph Lauren Romance on Valentine’s Day
Polo Ralph Lauren: NY Times iPad Solo Sponsor
Autumn 2011 saw Polo Ralph Lauren’s month-long solo-sponsorship of the New York Times iPad app. This initiative was a takeover that included branded video content, exclusive personal Ralph Lauren content ranging from his car collection to his poetry, as well as a seamless online shopping bag built directly in to the app’s ads.… Continue reading Polo Ralph Lauren: NY Times iPad Solo Sponsor
Ralph Lauren Links With One Republic At Sundance
There were several funk and funky cyber physical campaigns at the last Sundance Film Festival and one of the more interesting of these saw sponsor Ralph Lauren run an extensive set of cyber and real world initiatives to promote its Big Pony Fragrance Collection. On the physical side it showcased a short film by… Continue reading Ralph Lauren Links With One Republic At Sundance
