Through January 2022 US fashion brand Ralph Lauren promoted its Polo Ralph Lauren brand and Australian Open 2022 collection through an integrated marketing campaign spanning video, athlete ambassador events, and exhibition matches, tennis clinics, on-site activity, pop-ups and social media content. For the 2022 tournament, the company launched a commemorative co-branded Ralph Lauren Australian… Continue reading Polo Ralph Lauren Activates Official Outfitter Of The Australian Open Status Via Multi-Channel Programme
Tag: Polo Shirts
Lacoste Refreshes Key Stores In Retail Led ‘Save Our Species’ Endangered Animals Follow Up
In-store retail led the way in late May as Lacoste followed up its award winning ‘Save Our Species’ wildlife initiative that was spearheaded by 10 of the sportswear brand’s flagship shops go crocodile-free. The initiative, developed in harness with agency BETC Paris, was launched to leverage International Day for Biological Diversity (22 May 22)… Continue reading Lacoste Refreshes Key Stores In Retail Led ‘Save Our Species’ Endangered Animals Follow Up
