FIFA Partner Adidas ‘Play Until They Can’t Look Away’ Women’s World Cup Work Celebrates Next Gen Icons

FIFA partner Adidas launched its 2023 Women’s World Cup activation with a star-studded film titled ‘Play Until They Can’t Look Away’ which champions the game’s next generation of young super stars and showcases their skills and passion as it seeks to generate global attention and support for the game and the players (plus the brand)… Continue reading FIFA Partner Adidas ‘Play Until They Can’t Look Away’ Women’s World Cup Work Celebrates Next Gen Icons

Adidas Originals & Arsenal FC Launch Limited Edition Classic 80s/90s Collection On-Pitch & Via Social

On 9 December Arsenal FC teamed up with adidas Originals – a sub-brand of its official apparel supplier adidas – for a campaign to launch a limited-edition retro collection celebrating the greatest kits from the first period of the club/sportswear brand partnership between 1986 and 1994.   Available for purchase from 13 December, the seven-piece… Continue reading Adidas Originals & Arsenal FC Launch Limited Edition Classic 80s/90s Collection On-Pitch & Via Social

Ralph Lauren’s US Team Winter Olympic Opening Ceremony Uniform Inc. Phone Linked Heated Parka

Wearbale tech will be en vogue at the Winter Olympic Opening Ceremony in PyeongChang when the US Olympic team walk into the 9 February Opening Ceremony wearing Ralph Lauren outfits that blend high-tech with heartland and heritage.   The United States Olympic Committee’s official apparel partner has developed parka coasts that have mobile phone powered… Continue reading Ralph Lauren’s US Team Winter Olympic Opening Ceremony Uniform Inc. Phone Linked Heated Parka