FIFA partner Adidas launched its 2023 Women’s World Cup activation with a star-studded film titled ‘Play Until They Can’t Look Away’ which champions the game’s next generation of young super stars and showcases their skills and passion as it seeks to generate global attention and support for the game and the players (plus the brand)… Continue reading FIFA Partner Adidas ‘Play Until They Can’t Look Away’ Women’s World Cup Work Celebrates Next Gen Icons
Tag: Common Goal
DAZN & Common Goal Team Up To Tackle Global Issues Via ‘Changing The Game, Together’ Partnership
The last week of September saw sports streaming platform DAZN team up with pledge-based social impact charitable movement Common Goal for a campaign and a multi-million dollar pledge, a 1% global employee time and a resource commitment. The partnership is focused on three fundamental and deep-rooted issues within and beyond football: gender equity, racial… Continue reading DAZN & Common Goal Team Up To Tackle Global Issues Via ‘Changing The Game, Together’ Partnership
Juan Mata Pledgtes 1% Of Salary To Common Goal In New, Multi-Platform Global CSR Initiative
Ahead of the new Premier League season Manchester United midfielder Juan Mata invites his fellow footballers to join him in Common Goal; a new movement which aims to get professional players to pledge 1% of their salaries to a fund that supports charities across the globe. The initiative was launched with a spearhead spot,… Continue reading Juan Mata Pledgtes 1% Of Salary To Common Goal In New, Multi-Platform Global CSR Initiative
