Leveraging FIFA’s 2023 Women’s World Cup, football magazine Panenka teamed up with Spanish footballers association FUTPRO and shin guard manufacturer Flekick on a project that shines a spotlight on motherhood and maternity regulations in women’s soccer called ‘Guard Your Rights’. The initiative, developed in harness with Ogilvy Madrid, aims to leverage spiking soccer interest to encourage people… Continue reading Panenka Team Up With FUTPRO & Shin Guard Brand Flekick On A ‘Guard Your Rights’ Call For Football Maternity Regulations
Tag: Campaign
DAZN & Common Goal Team Up To Tackle Global Issues Via ‘Changing The Game, Together’ Partnership
The last week of September saw sports streaming platform DAZN team up with pledge-based social impact charitable movement Common Goal for a campaign and a multi-million dollar pledge, a 1% global employee time and a resource commitment. The partnership is focused on three fundamental and deep-rooted issues within and beyond football: gender equity, racial… Continue reading DAZN & Common Goal Team Up To Tackle Global Issues Via ‘Changing The Game, Together’ Partnership
New Balance Unveils 2021 Black History Month ‘My Story Matters’ Signature Program, Collection & Campaign
Launched in February and fronted by tennis phenomenon Coco Gauff and actor musician Jaden Smith, New Balance’s ‘My Story Matter’s campaign promotes its Black History Month signature collection and seeks to elevate black experiences. Conceived, designed and executed by a team of black associates at the Boston based sportswear brand, the collection itself features… Continue reading New Balance Unveils 2021 Black History Month ‘My Story Matters’ Signature Program, Collection & Campaign
Chase Leverage US Open With Serena Williams ‘Win As A Mother And An Athlete’ Social Campaign
A powerful new social campaign from Chase leveraging its US Open partnership is fronted by Serena Williams and draws parallels between raising a child and winning a championship. Developed in harness with creative agency Droga5, the campaign rolled out to coincide with Williams, who is seeking a record 24th Grand Slam singles title, playing… Continue reading Chase Leverage US Open With Serena Williams ‘Win As A Mother And An Athlete’ Social Campaign
UK Olympic Broadcaster The BBC Launch Animated ‘The Fearless Are Here’ Winter Olympics Ident
The BBC’s new Winter Olympics ident brings to life the fearlessness athletes must possess to succeed on the snow and ice. The spearhead spot, called ‘The Fearless Are Here’, saw lead creative agency Y&R London team up with animators Smith & Foulkes at Nexus Studios to create a bold, dark cartoon that conjures up… Continue reading UK Olympic Broadcaster The BBC Launch Animated ‘The Fearless Are Here’ Winter Olympics Ident
