As the new AFL season kicked off in early March, the AFL Coaches Association (AFLCA), AFL Players’ Association (AFLPA) and Zurich Insurance rolled out a fresh wave of work in their joint Tackle Your Feelings (TYF) mental health initiative seeking to encourage community footy clubs to invest in mental wellbeing. Objective The campaign aims to… Continue reading AFL Encourages All Footy Players To ‘Tackle Your Feelings’ In New Season Strand Of Ongoing Mental Health Campaign
Tag: Players Association
Panenka Team Up With FUTPRO & Shin Guard Brand Flekick On A ‘Guard Your Rights’ Call For Football Maternity Regulations
Leveraging FIFA’s 2023 Women’s World Cup, football magazine Panenka teamed up with Spanish footballers association FUTPRO and shin guard manufacturer Flekick on a project that shines a spotlight on motherhood and maternity regulations in women’s soccer called ‘Guard Your Rights’. The initiative, developed in harness with Ogilvy Madrid, aims to leverage spiking soccer interest to encourage people… Continue reading Panenka Team Up With FUTPRO & Shin Guard Brand Flekick On A ‘Guard Your Rights’ Call For Football Maternity Regulations
Papa John’s Leveraged MLB Labour Dispute Via Comic ‘Pre-Season Pizza Pro’ Recruitment Drive
Papa John’s, which became the Official Pizza of Major League Baseball (MLB) in 2016, launched a silly (yet simultaneously serious) promotion on 1 March which pitched a job proposition directly to striking baseball stars inviting players to join the Papa John’s team. Launched on 1 March, the unofficial beginning of spring, to coincide with the… Continue reading Papa John’s Leveraged MLB Labour Dispute Via Comic ‘Pre-Season Pizza Pro’ Recruitment Drive
NBA ‘We Must Learn’ Starts Integrated Tribute To/Celebration Of Dr Martin Luther King
On 13 January, the NBA and the National Basketball Players Association launched a joint campaign celebrating the life of Dr Martin Luther King Jr ahead of his 18 January national holiday. The campaign tipped off with the launch a 30-second spot featuring some of the game’s biggest stars and some of the stirring words… Continue reading NBA ‘We Must Learn’ Starts Integrated Tribute To/Celebration Of Dr Martin Luther King
