Leveraging FIFA’s 2023 Women’s World Cup, football magazine Panenka teamed up with Spanish footballers association FUTPRO and shin guard manufacturer Flekick on a project that shines a spotlight on motherhood and maternity regulations in women’s soccer called ‘Guard Your Rights’. The initiative, developed in harness with Ogilvy Madrid, aims to leverage spiking soccer interest to encourage people… Continue reading Panenka Team Up With FUTPRO & Shin Guard Brand Flekick On A ‘Guard Your Rights’ Call For Football Maternity Regulations
Tag: Magazine
Sky Sports Promotes New F1 Season With Neon Vegas Rollercoaster ‘Enjoy The Ride’
As cars are unveiled and engines begin to rev for the start of the Formula 1 (F1) season in March, Sky Sports teamed up with in-house agency Sky Creative to develop a promotional campaign spearheaded by an exhilarating spot featuring a fantasy racing rollercoaster called ‘Enjoy The Ride’. Leveraging the 2023 season’s inaugural Las… Continue reading Sky Sports Promotes New F1 Season With Neon Vegas Rollercoaster ‘Enjoy The Ride’
Football Magazine Panenka’s Eco Initiative Inspires Football Fans To ‘Plant the Goals of the Future’
To mark World Tree Day (21 March), Spanish based independent football magazine Panenka launched a tree-planting campaign called ‘Planting Goals’ which encouraged readers/fans to plant trees, fight against deforestation and make sure that there is enough wood in the future to make goalposts for the next generation. Emerging from research which found that the… Continue reading Football Magazine Panenka’s Eco Initiative Inspires Football Fans To ‘Plant the Goals of the Future’
Adidas Publishes Limited Edition Issue Of Classic Sci-Fi Magazine ‘Omni’ As ZX 5K Boost Sneaker Promo
To hype the launch of its latest ZX 5k Boost sneakers, Adidas rebooted a much-loved science fiction magazine from the 1970s – Omni – with a new 54-page publication titled ‘ZXience Fiction Issue’. The adidas Originals marketing initiative, which was developed with agency Johannes Leonardo, was based around a limited 2,300 physical copy run… Continue reading Adidas Publishes Limited Edition Issue Of Classic Sci-Fi Magazine ‘Omni’ As ZX 5K Boost Sneaker Promo
Sports Illustrated Launches Snap Original UGC ‘America’s Best Sports Vidoes’ Series To Engage Gen Z
In the first week of November Sports Illustrated launched a Snap Original Series called ‘Americas Best Sports Videos‘ with the objective of connecting with younger audiences through ‘America’s Best Sports Videos’ fronted by the publication’s Digital Content Host Ashley Nicole Moss. The Authentic Brands Group publication’s first initiative on Snapchat, the social series primarily… Continue reading Sports Illustrated Launches Snap Original UGC ‘America’s Best Sports Vidoes’ Series To Engage Gen Z
‘Las Batas Mas Fuertes’ Sees Panenka & Xuxu Turn Football Shirts Into Hospital Gowns
Spanish football magazine Panenka teamed up with creative agency We Are Xuxa on an admirable and inventive initiative to turn genuine football shirts into hospital gowns for children. The idea behind the project was based on the principle that when you wear your favourite team’s jersey you become braver and stronger and that those… Continue reading ‘Las Batas Mas Fuertes’ Sees Panenka & Xuxu Turn Football Shirts Into Hospital Gowns
Boots UK (& Ireland) #Goalpower Kicks Off Summer Of Women’s Football
As part of its mission to build the nation’s confidence and help us all feel good, Boots is celebrating the role models of the England, Scotland, Wales, Northern Ireland and Ireland women’s football teams as the 2019 World Cup kicks off to boost confidence and to inspire more girls and women to enjoy the beautiful… Continue reading Boots UK (& Ireland) #Goalpower Kicks Off Summer Of Women’s Football
Arsenal & National Geographic Team Up On Visit Rwanda Tourism Push
Early May saw Arsenal FC unveil a three-year media partnership with the National Geographic to activate the club’s sleeve sponsorship tie up with Rwanda Tourism. The tie-up sees the London based football club work with the global natural world media giant to create storytelling content highlighting tourism opportunities of Arsenal’s official partner – Visit… Continue reading Arsenal & National Geographic Team Up On Visit Rwanda Tourism Push
Optus & Mundial Link Up To Showcase Australian Premier League Fans In ‘Beyond Football’
As the new 2018/19 Premier League season kicks off, Australian broadcaster Optus launched a new promotional campaign, called ‘Because Football’, focusing on just what it means to be a fan of the league from a uniquely Australian perspective. The campaign sees Optus Sport team up with UK football magazine Mundial in a joint search… Continue reading Optus & Mundial Link Up To Showcase Australian Premier League Fans In ‘Beyond Football’
Tactical Volvo Print & Social Ad Activate Sweden Sponsorship Ahead Of Mexico Showdown
On the day that Sweden took on Mexico in a bid to go through to the knockout rounds of Russia 2018, Sweden national team partner Volvo ran a stylish, simple Swedish tactical print and social ad called ‘Thor’s Hammer’. Running as a double page spread in magazines and across the car company’s Facebook page… Continue reading Tactical Volvo Print & Social Ad Activate Sweden Sponsorship Ahead Of Mexico Showdown
Southampton FC & Big Issue Team Up For Special Saints Edition, Match Programme & Education CSR Initiative
Early August sees Southampton Football Club team up with The Big Issue to try and help improve the lives of vulnerable adults through a new CSR partnership. The two organisations – one sporting and one media – have linked up to create a special Southampton FC edition of The Big Issue which will be… Continue reading Southampton FC & Big Issue Team Up For Special Saints Edition, Match Programme & Education CSR Initiative
Asics Thermographic Print Ad Brings New Tech To An Old Platform With A Magazine Utility
Simply step on this Asics print ad and it analyses your gait and works out what kind of running shoe you need. The ad, official titled ‘Anúncio Teste de Pisada’, is essentially a ‘Tread Test’ (‘Teste de Pisada’) that uses thermochromic paint that reacts to body heat. Developed with São Paulo agency Neogama,… Continue reading Asics Thermographic Print Ad Brings New Tech To An Old Platform With A Magazine Utility
