In the first week of November Sports Illustrated launched a Snap Original Series called ‘Americas Best Sports Videos‘ with the objective of connecting with younger audiences through ‘America’s Best Sports Videos’ fronted by the publication’s Digital Content Host Ashley Nicole Moss. The Authentic Brands Group publication’s first initiative on Snapchat, the social series primarily… Continue reading Sports Illustrated Launches Snap Original UGC ‘America’s Best Sports Vidoes’ Series To Engage Gen Z
Tag: Video Clips
Adidas’ Multi-Phase All Blacks Jersey Launch Adds Suspense With Teasers, In-store Reveal & Chicago Game Follow-Up
With the All Blacks steamrolling over pretty much everything put in front of them, the New Zealand Rugby Union and kit partner Adidas have injected some rare suspense for the team’s fans with the latest kit launch campaign. The multi-phase new kit campaign kicked-off with a digital and social teaser stage, before the central… Continue reading Adidas’ Multi-Phase All Blacks Jersey Launch Adds Suspense With Teasers, In-store Reveal & Chicago Game Follow-Up
