With the All Blacks steamrolling over pretty much everything put in front of them, the New Zealand Rugby Union and kit partner Adidas have injected some rare suspense for the team’s fans with the latest kit launch campaign. The multi-phase new kit campaign kicked-off with a digital and social teaser stage, before the central… Continue reading Adidas’ Multi-Phase All Blacks Jersey Launch Adds Suspense With Teasers, In-store Reveal & Chicago Game Follow-Up
