In the first week of November Sports Illustrated launched a Snap Original Series called ‘Americas Best Sports Videos‘ with the objective of connecting with younger audiences through ‘America’s Best Sports Videos’ fronted by the publication’s Digital Content Host Ashley Nicole Moss. The Authentic Brands Group publication’s first initiative on Snapchat, the social series primarily… Continue reading Sports Illustrated Launches Snap Original UGC ‘America’s Best Sports Vidoes’ Series To Engage Gen Z
Tag: User Generated Content
Marriott’s Skype-Led UGC #ReuniteMeWith RFU Comp
As the 6 Nations kicks-off Marriott is activating its RFU sponsorship via an innovative campaign with Skype – #ReuniteMeWith – that offers expat England rugby fans a chance to experience a live game at Twickenham Marriott, a ‘major supporter’ of England rugby, and agency MEC Access are working with Microsoft Advertising on a first-of-its… Continue reading Marriott’s Skype-Led UGC #ReuniteMeWith RFU Comp
Chrysler & Warner’s Batman User Generated Ad Contest
Chrysler has linked with movie studio Warner Bros for a collaboration promoting the new Batman movie, The Dark Knight Rises. Film goers become film makers in this user-generated contest celebrating Chrysler and The Dark Knight’s brand alliance. Chrysler is inviting Batman film fans to create their own personal ad to mark the 20 July release… Continue reading Chrysler & Warner’s Batman User Generated Ad Contest
