The domestic broadcast rights for the Emirates FA Cup are shared by BT and the BBC and, while the former made the tournament one quarter of its flagship ‘4 Competitions, 1 Venue’ new season campaign in August (see case study), the latter has launched a fresh initiative called ‘No Guts, No Glory’ that is also… Continue reading FA Co-Broadcaster BBC Rolls Out ‘Not Guts, No Glory’ Emirates FA CUp Campaign
Tag: Fan Films
Hyundai/Maycok Leverage NFL Draft Via Integrated ‘Draft Day 2031’ Campaign
NFL automotive partner Hyundai leveraged the 2016 draft by teaming up with NFL Network draft analyst Mike Maycok to predict football’s future and spot young talent in its ‘Draft Day 2031’ campaign. Part of the auto outfit’s ongoing #BecauseFootball sponsorship work, ‘Draft Day 2031’ blends advertising with digital consumer-creation and is led by a… Continue reading Hyundai/Maycok Leverage NFL Draft Via Integrated ‘Draft Day 2031’ Campaign
Liverpool & Standard Chartered’s ‘Around The World’ AIDS Day Initiative
Liverpool FC has linked with shirt partner Standard Chartered on the financial giant’s World AIDS Day initiative – ‘Positive Living Around The World’ – with a football trick focused campaign that sees the stars show of their skills to mimic the shape of the World AIDS Day ribbon logo. Ahead of 1 December’s World… Continue reading Liverpool & Standard Chartered’s ‘Around The World’ AIDS Day Initiative
NHL & GoPro’s #MyPlayoffsMoment Drives Fan-Film Playoff Stories
The National Hockey League (NHL) has linked with partner GoPro to invite fans to share their own 2015 Stanley Cup Playoffs videos for a social and digital campaign called ‘My Playoff Moments’. Across its own social media and digital channels, the NHL is encouraging hockey lovers around the world to submit their personal playoff… Continue reading NHL & GoPro’s #MyPlayoffsMoment Drives Fan-Film Playoff Stories
Marriott’s Skype-Led UGC #ReuniteMeWith RFU Comp
As the 6 Nations kicks-off Marriott is activating its RFU sponsorship via an innovative campaign with Skype – #ReuniteMeWith – that offers expat England rugby fans a chance to experience a live game at Twickenham Marriott, a ‘major supporter’ of England rugby, and agency MEC Access are working with Microsoft Advertising on a first-of-its… Continue reading Marriott’s Skype-Led UGC #ReuniteMeWith RFU Comp
Budwesier’s FA Cup ‘To The Dream’ Fan Film
Budweiser is one of several beer brands using their sponsorship rights to help consumers and football fans a chance to get closer to the action by aggregating their collective output and turning it into image and video creative. The FA Cup with Budweiser is the ultimate tournament for optimists, the competition where dreams can… Continue reading Budwesier’s FA Cup ‘To The Dream’ Fan Film
