With the new Premier League 2016/17 season two weeks away, BT and Sky are once again locked in a multimillion pound marketing dogfight for broadcaster bragging rights as they aim to convince consumers that each is the pre-eminent football channel of choice. Sky’s Beckham-fronted ‘It Could Happen’ campaign is built around the Premier League’s… Continue reading BT Vs Sky: Big 2 UK Football Broadcasters Resume Marketing Battle
Tag: FA Cup
BT Sport ‘4 Competitions, 1 Venue’ Football Campaign Blends Rights Via Composite Creative
A new football campaign for the upcoming season sees BT Sport promote itself as broader, more complete competitor to Sky Sports for UK soccer supporters with creative blending four core competitions: Premier League, Champions League, FA Cup and Europa League. This initiative marks the first time BT has combined its tournament rights into a… Continue reading BT Sport ‘4 Competitions, 1 Venue’ Football Campaign Blends Rights Via Composite Creative
Budwesier’s FA Cup ‘To The Dream’ Fan Film
Budweiser is one of several beer brands using their sponsorship rights to help consumers and football fans a chance to get closer to the action by aggregating their collective output and turning it into image and video creative. The FA Cup with Budweiser is the ultimate tournament for optimists, the competition where dreams can… Continue reading Budwesier’s FA Cup ‘To The Dream’ Fan Film
Budweiser’s 2nd Screen Social FA Cup Zeebox Work
Saturday’s FA Cup saw name sponsor Budweiser leverage its partnership with the Football Association through a blended second-screen, social media campaign. An integrated initiative for the showpiece final offered a range of engagement elements including a Twitter competition to win the match ball, a ‘Be The Ref’ parallel game via dual screening social TV… Continue reading Budweiser’s 2nd Screen Social FA Cup Zeebox Work
Bud Beer Mats Link To FA Cup Augmented Reality App
Many English football fans share the same dream, one they have had since an early age, to lift the famous FA Cup at Wembley. US beer brand Budweiser is making this dream a reality – well an augmented reality anyway. Budweiser, the lead sponsor of the FA Cup, used the FA Cup… Continue reading Bud Beer Mats Link To FA Cup Augmented Reality App
