Nike, the official kit supplier of The Football Association, leveraged England’s historic 1,000th international match with a campaign called ‘And All Who Follow’ honouring the 93 black players who paved the way in English football. The activation, conceived and created by Wonderhood Studios, took place on 14 November when England took on Montenegro in… Continue reading Nike ‘And All Who Follow’ Honours 93 Black Players Capped By England To Mark Team’s 1000th Match
Tag: Wembley
EE’s ‘Light The Arch’ Teaches Kids To Code Via A Wembley Light Show
Spring saw UK mobile telecoms provider EE leverage its sponsorship of Wembley by offering kids a chance to create a light show for the stadium’s famous arch via a code teaching app. Focusing on an initiative that teaches seven to 11-year-olds how to code, Wembley stadium sponsor EE is running the educational initiative in… Continue reading EE’s ‘Light The Arch’ Teaches Kids To Code Via A Wembley Light Show
Football League’s Capital One Cup Final Personal Twitter #ShirtOfSupport
During the build-up to this weekend’s Capital One Cup Final at Wembley, the Football League is incentivising fans of both Liverpool and Manchester City fans to show their support through social media by offering them instant, digital personalised club shirts. The #ShirtOfSupport campaign see supporters of the two clubs who tweet their team’s Twitter… Continue reading Football League’s Capital One Cup Final Personal Twitter #ShirtOfSupport
Neville In Vauxhall ‘England Twitter Takeover & Big Pitch’
In the build up to this week’s FIFA World Cup 2014 qualifying fixtures England team sponsor Vauxhall ran a Twitter Takeover led by England coach Gary Neville. The Twitter takeover for @VauxhallEngland saw Neville answer live fan questions through the social media platform. Using the hashtag #askGary, the former Manchester United captain answered questions… Continue reading Neville In Vauxhall ‘England Twitter Takeover & Big Pitch’
Heineken Champs League Interview-Campaign Viral
These days jobs are scarce and candidates are plentiful. So how do event and sponsorship departments make sure they are picking the best talent from thousands of applications? By being extraordinarily unorthodox! At least that’s how Heineken approached its task of choosing the best individual from the 1734 applications for a marketing internship. … Continue reading Heineken Champs League Interview-Campaign Viral
Budweiser’s 2nd Screen Social FA Cup Zeebox Work
Saturday’s FA Cup saw name sponsor Budweiser leverage its partnership with the Football Association through a blended second-screen, social media campaign. An integrated initiative for the showpiece final offered a range of engagement elements including a Twitter competition to win the match ball, a ‘Be The Ref’ parallel game via dual screening social TV… Continue reading Budweiser’s 2nd Screen Social FA Cup Zeebox Work
Sony Ericsson’s Fouresquare Final Fan Hunt
With a tactic that neatly fits the brand’s service and specialisation, Sony Ericsson leveraged its Champions League rights with an innovative London location-based ‘social media meets mobile’ campaigns to build awareness of the sponsorship and showcase capability of Xperia range. As part of Sony Corporation’s existing agreement 2009-2012 with the UEFA Champions League, Sony Ericsson is… Continue reading Sony Ericsson’s Fouresquare Final Fan Hunt
Ford’s Champions League Festival ‘Focus Cam’
A UEFA partner since 1992, Ford used the 2011 Champions League final primarily to promote the new Focus. While it ran an integrated campaign, overall it took a distinctly social media-led approach. Alongside more vanilla campaign elements – such as pitch side billboards, official courtesy cars and a tweaked version of its global… Continue reading Ford’s Champions League Festival ‘Focus Cam’
Heineken Tweet Map: Wembley To The World
Heineken used the Champions League Final to drive home its new, unique position as the world’s first and only genuinely global beer brand. Activation was based on the umbrella universal campaign built around the ‘Open Your World’ idea. With an emphasis on new technologies, Heineken connected the London Wembley physical event to a the… Continue reading Heineken Tweet Map: Wembley To The World
