Top tier team sponsor Vauxhall Motors has teamed up with Sky Sports News presenter Kirsty Gallacher to pen a squad of soccer songs to encourage fans to get behind the England women’s football team at this summer’s UEFA Euro 2017. Broadcaster Gallacher has been adopted as an honourary Lioness after creating a series of… Continue reading Vauxhall & Gallacher’s Catchy Chants Spearhead England Women’s #GetIN Euros Campaign
Tag: FA
Carlsberg Euro 2016 Ad Asks England Fans To ‘Substitute Pessimism For Optimism’
As Carlsberg’s UK activation avalanche of its Euro 2016 rights continues, the latest content piece is a commercial that continues its ongoing ‘If Carlsberg did substitutions…’ concept by asking England fans to substitute pessimism for optimism. Playing on the English team’s recent track record at major international tournaments and the subsequent melancholic gloom if… Continue reading Carlsberg Euro 2016 Ad Asks England Fans To ‘Substitute Pessimism For Optimism’
England Sponsor Nivea Uses Boys of 96 In Euro 2012 Ad
As UEFA’s Euro 2012 got underway, Beiersdorf skincare brand Nivea rolled out further activation leveraging its sponsorship of the England football team ahead of the Euro 2012 tournament. The most recent work promoting its ‘Sensitive’ range sees Nivea roll out a new TV spot starring players from the Euro 1996 England squad –… Continue reading England Sponsor Nivea Uses Boys of 96 In Euro 2012 Ad
Carlsberg’s Star-Studded Euro 2012 ‘Fan Academy’ Spot
With amusing appearances by actor Brian Blessed, Ray Mears and former England full back and current youth team manager Stuart Pearce, Carlsberg has launching a star-studded patriotic UK campaign that also features Sir Bobby Charlton, Ian Wright and Des Lynam. Leveraging its position as both the official beer of UEFA’s Euro 2012 and… Continue reading Carlsberg’s Star-Studded Euro 2012 ‘Fan Academy’ Spot
Vauxhall’s England Home or Away Facebook Competition
In mid May, just a few days before manager Roy Hodgson announced his squad, Vauxhall launched a brand new Facebook competition giving England fans the opportunity to support Roy Hodgson’s men either at ‘Home or Away’ this summer. The England team sponsor, in tandem with digital agency Skive, created the national squad trivia-based competition… Continue reading Vauxhall’s England Home or Away Facebook Competition
Budweiser’s 2nd Screen Social FA Cup Zeebox Work
Saturday’s FA Cup saw name sponsor Budweiser leverage its partnership with the Football Association through a blended second-screen, social media campaign. An integrated initiative for the showpiece final offered a range of engagement elements including a Twitter competition to win the match ball, a ‘Be The Ref’ parallel game via dual screening social TV… Continue reading Budweiser’s 2nd Screen Social FA Cup Zeebox Work
Bud Beer Mats Link To FA Cup Augmented Reality App
Many English football fans share the same dream, one they have had since an early age, to lift the famous FA Cup at Wembley. US beer brand Budweiser is making this dream a reality – well an augmented reality anyway. Budweiser, the lead sponsor of the FA Cup, used the FA Cup… Continue reading Bud Beer Mats Link To FA Cup Augmented Reality App
Mars’ FA Euro 2012 Work Based On Penalty Miracle
Mars, official sponsor of the Football Association (FA), has launched its Euro 2012 campaign with a TV ad that leverages England’s ‘penalty-shootout’ history at major international tournaments. The creative stars a Mars bar chomping steward who steps in for England’s injured keeper and reverses the historical norm by producing heroic saves to defy the… Continue reading Mars’ FA Euro 2012 Work Based On Penalty Miracle
