The 2022/23 football season marks the 30th anniversary of Carlsberg’s sponsorship of Liverpool FC (LFC) – the longest partnership in Premier League history – so to celebrate and commemorate the tie-up, the beer brand’s ‘Forever Fans’ platform rolled out a video series of fan stories titled ‘Most Loyal Fans’. The six-part film series reverse… Continue reading Carlsberg Celebrates 30-Year Liverpool FC Tie-Up With ‘Most Loyal Fans’ Video Story Series
Tag: Carlsberg
Carlsberg Celebrates 30 Years Liverpool FC Partnership With ‘Forever Fans’ Film & Kit-Inspired Packaging
Carlsberg celebrated 30 years of its Liverpool FC sponsorship – the longest brand alliance in the Premier League dating back to 1992 – through an integrated, multi-channel international campaign spearheaded by a hero spot revolving around a three-decade visual pub crawl through team highlights and the launch of a set of six limited edition beer… Continue reading Carlsberg Celebrates 30 Years Liverpool FC Partnership With ‘Forever Fans’ Film & Kit-Inspired Packaging
Liverpool Beer Sponsor Carlsberg’s Virtual ‘Red Keg’ Helps Malaysian Fans Celebrate EPL Title
Launched on 29 June to celebrate Liverpool FC’s long awaited Premier League title, in Malaysia the club’s long-time beer sponsor Carlsberg marked the victory with a digital first, purchasable ‘Virtual Champions Keg’ which is redeemable via smartphone. Territory: Malaysia Agency: Grey Malaysia Objective Carlsberg has been a sponsor of Liverpool… Continue reading Liverpool Beer Sponsor Carlsberg’s Virtual ‘Red Keg’ Helps Malaysian Fans Celebrate EPL Title
Liverpool FC & Carlsberg > Champions Can
Promoted socially via video and imagery, Carlsberg is celebrating Liverpool FC’s Premier League title win by launching a limited edition ‘champions can’ for fans in 25 countries across the world. The limited-edition packaging sees Carlsberg switch its iconic green colour to Liverpool FC’s equally iconic red. The Champions can features Liverpool FC’s crest, player signatures and replaces the words ‘1847 onwards’ (a reference to Carlsberg’s 173 year heritage)… Continue reading Liverpool FC & Carlsberg > Champions Can
Carlsberg Celebrates Liverpool FC ‘#AllRed’ Kit Anniversary With Red Barley/Label Beer
To celebrate the anniversary of Liverpool FC’s kit turning all red and the brand’s 26-season partnership with the club, Carlsberg has gone all red for the mighty reds. The activation marks the 55th anniversary of legendary Liverpool manager Bill Shankly decision to swap the team’s white shorts and socks for red ones based on… Continue reading Carlsberg Celebrates Liverpool FC ‘#AllRed’ Kit Anniversary With Red Barley/Label Beer
Spoof Stunt Sees Carlsberg Create ‘Beer Caviar’ For Danish Football Fans At Russia 2018
Danish beer brand and national team partner Carlsberg reinvented and reconstructed classic caviar in a spoof stunt aimed at winning support from Danish fans for Russia 2018. Reinventing one of Russia’s most famous luxury products by creating the world’s first caviar from beer. The stunt was developed in harness with agency CP+B Copenhagen, which created… Continue reading Spoof Stunt Sees Carlsberg Create ‘Beer Caviar’ For Danish Football Fans At Russia 2018
Carlsberg Euro 2016 Ad Asks England Fans To ‘Substitute Pessimism For Optimism’
As Carlsberg’s UK activation avalanche of its Euro 2016 rights continues, the latest content piece is a commercial that continues its ongoing ‘If Carlsberg did substitutions…’ concept by asking England fans to substitute pessimism for optimism. Playing on the English team’s recent track record at major international tournaments and the subsequent melancholic gloom if… Continue reading Carlsberg Euro 2016 Ad Asks England Fans To ‘Substitute Pessimism For Optimism’
If Carlsberg Did Euro 2016 Sponsorship Activation ………
…It would probably be creatively rich and content-led and engage with a wider demographic cohort than the clichéd football patriotism that dominated its previous Euro 2012 ‘Fan Academy‘ work. Carlsberg’s leverage strategy for this year’s UEFA tournament is to ‘do it better for the fans’ through a campaign built around Carlsberg’s well known ‘probably… Continue reading If Carlsberg Did Euro 2016 Sponsorship Activation ………
Carlsberg & Desailly Re-work French Revolution In Euro 16 Ticket Giveaway
The latest instalment in Carlsberg’s rich Euro 2016 activation sees the official beer brand team up with French football legend Marcel Desailly to re-imagine the French revolution in an international TV spot called ‘If Carlsberg did La Revolution’. The latest strand of its expansive tournament creative sees the UEFA partner link up with the… Continue reading Carlsberg & Desailly Re-work French Revolution In Euro 16 Ticket Giveaway
Disguised Kamara Fronts Carlsberg’s ‘Your (Tube) Seat/Euro 2016 (Ticket) Seat’ Hidden Camera Tube Stunt
Former player and manager turned pundit Chris Kamara fronts the latest phase of Carlsberg’s Euro 2016 activation in the UK by travelling on the London Underground disguised as an elderly gent in ticket giveaway hidden camera stunt. The Sky Sports broadcaster and Ladbrokes endorser takes on a brand ambassador role for the official UEFA… Continue reading Disguised Kamara Fronts Carlsberg’s ‘Your (Tube) Seat/Euro 2016 (Ticket) Seat’ Hidden Camera Tube Stunt
Carlsberg & F2 Freestylers Kick Off Euro 2016 Work With Best Goal Film Recreations
Carlsberg, the official beer of UEFA Euro 2016, is leveraging its tournament rights through a campaign based around the ideas that the Euros have seen some of the best goals ever scored in soccer. From Van Basten in 1988 and Brolin in 1992, to Shearer in 1996 and Ibrahimovic in 2012 – the competition… Continue reading Carlsberg & F2 Freestylers Kick Off Euro 2016 Work With Best Goal Film Recreations
If Carlsberg Did Kickabouts Leverages Rights To New Premier League Season
Carlsberg rolls out another variant in its ongoing “If Carlsberg did…’ series with a football-themed international TV commercial leveraging its official beer status at the start of the new 2015-16 Premier League season. Following the well worn Carlsberg creative path, the ‘If Carlsberg Did…Kickabouts’ spot’s narrative kicks-off with a pick-up game of park football… Continue reading If Carlsberg Did Kickabouts Leverages Rights To New Premier League Season
