UK retailer Marks and Spencer (M&S), which has been the official suit supplier to The Football Association and the England men’s team since 2007, ran a responsive World Cup campaign around the knock-out stages leveraging manager Gareth Southgate’s famous waistcoat. Southgate’s smart and ‘lucky’ waistcoat, from M&S, went social after the England manager wore… Continue reading England Suit Supplier M&S Leverages World Cup Via Social Southgate Inspired #WaistcoatWednesday Work
Tag: England Team
Carlsberg Euro 2016 Ad Asks England Fans To ‘Substitute Pessimism For Optimism’
As Carlsberg’s UK activation avalanche of its Euro 2016 rights continues, the latest content piece is a commercial that continues its ongoing ‘If Carlsberg did substitutions…’ concept by asking England fans to substitute pessimism for optimism. Playing on the English team’s recent track record at major international tournaments and the subsequent melancholic gloom if… Continue reading Carlsberg Euro 2016 Ad Asks England Fans To ‘Substitute Pessimism For Optimism’
England Sponsor Nivea Uses Boys of 96 In Euro 2012 Ad
As UEFA’s Euro 2012 got underway, Beiersdorf skincare brand Nivea rolled out further activation leveraging its sponsorship of the England football team ahead of the Euro 2012 tournament. The most recent work promoting its ‘Sensitive’ range sees Nivea roll out a new TV spot starring players from the Euro 1996 England squad –… Continue reading England Sponsor Nivea Uses Boys of 96 In Euro 2012 Ad
Carlsberg’s Star-Studded Euro 2012 ‘Fan Academy’ Spot
With amusing appearances by actor Brian Blessed, Ray Mears and former England full back and current youth team manager Stuart Pearce, Carlsberg has launching a star-studded patriotic UK campaign that also features Sir Bobby Charlton, Ian Wright and Des Lynam. Leveraging its position as both the official beer of UEFA’s Euro 2012 and… Continue reading Carlsberg’s Star-Studded Euro 2012 ‘Fan Academy’ Spot
