Liverpool and sponsor Nivea hooked up to celebrate Father’s Day by surprising a trio of hero dad supporters. The social campaign, promoting Nivea Men, saw a three of the team’s Champions League-winning stars – Jordan Henderson, Andy Robertson and Virgil van Dijkhad – record video messages with the kids of three unsuspecting dads. … Continue reading UEFA CL Champs Liverpool Team Up With Nivea For ‘Hero Dads Father’s Day Surprise
Tag: Nivea
Nivea’s Liverpool-Led TVC Marks Club’s Non-Typical Partnership Push
In addition to broadcasters, league partners and kit suppliers, team sponsors are ramping up their activation programmes in the lead-up to the new Premier League season and one of the more interesting recent initiatives is a new Nivea campaign fronted by players from Liverpool FC. The most interesting aspect of the partnership is not… Continue reading Nivea’s Liverpool-Led TVC Marks Club’s Non-Typical Partnership Push
England Sponsor Nivea Uses Boys of 96 In Euro 2012 Ad
As UEFA’s Euro 2012 got underway, Beiersdorf skincare brand Nivea rolled out further activation leveraging its sponsorship of the England football team ahead of the Euro 2012 tournament. The most recent work promoting its ‘Sensitive’ range sees Nivea roll out a new TV spot starring players from the Euro 1996 England squad –… Continue reading England Sponsor Nivea Uses Boys of 96 In Euro 2012 Ad
