Tag: Grass Roots

New Premier Rugby Title Sponsor Gallagher Rolls Out Community ‘Heroes Of The Game’ For New Season

A week ahead of the start of the new season, the Gallagher Premiership Rugby new title sponsor launched its first partnership marketing initiative called ‘Heroes Of The Game’.   August 22 saw the global insurance broker, risk management services and consulting firm mark the start of the inaugural Gallagher Premiership Rugby season at Twickenham by… Continue reading New Premier Rugby Title Sponsor Gallagher Rolls Out Community ‘Heroes Of The Game’ For New Season

Virgin Active Creates ‘The Second Finish Line’ Ambush Stunt At Sun Herald City2Surf Race

Virgin Active pulled off a sneaky beach stunt at the end of The Sun Herald City2Surf (Sydney’s largest participatory running race) by bring their commitment to ‘going the extra mile’ to life through a real-world demonstration that saw the brand create a second finish line one mile after the race’s official end.   The gym… Continue reading Virgin Active Creates ‘The Second Finish Line’ Ambush Stunt At Sun Herald City2Surf Race

RFU Performance Partner Mitsubishi Motors & Dylan Hartley Launch ‘Volunteer Of The Year’ Awards

January, as rugby interest begins to turn towards the Six Nations, England Rugby’s official performance partner Mitsubishi Motors UK teams up with the RFU to launch the Mitsubishi Motors Volunteer of the Year Awards.   The initiative aims to encourage as many grassroots rugby clubs around England to nominate the volunteers from their clubs to receive… Continue reading RFU Performance Partner Mitsubishi Motors & Dylan Hartley Launch ‘Volunteer Of The Year’ Awards

‘Rugby is Played By 66m’ > FFR’s RWC-Led Grassroots Game Call To Arms

The Fédération Française de Rugby (FFR) launched a campaign to try and enlist 66m rugby players – the entire population of France – to mobilise support for the squad at the Rugby World Cup and to promote and expand the sport across the nation.   The campaign which has been developed with agency Les Gaulois… Continue reading ‘Rugby is Played By 66m’ > FFR’s RWC-Led Grassroots Game Call To Arms

Chase’s ‘Mastering The Open’ Spans Endorser & Fan Content, New Viewer Experiences & Education

Chase activates its US Open rights with an immersive fan experience that spans social content, player interviews and onsite activity.   JP Morgan Chase, which is in its 34th year as a sponsor of the event, has created a ‘Mastering The Open’ digital hub as the central platform for its tournament activation   The digital… Continue reading Chase’s ‘Mastering The Open’ Spans Endorser & Fan Content, New Viewer Experiences & Education

Scotiabank Comic/Community ‘5th Season’ For NHL 2014/15

As the puck drops for the new NHL season, the league’s official bank Scotiabank launches a fun multi-channel campaign based around the idea that in Canada there are five seasons – nature’s four seasons (Spring, Summer, Fall, Winter) and Hockey Season.   The Fifth Season campaign, which spans TV, social, digital, print, outdoor, experiences and… Continue reading Scotiabank Comic/Community ‘5th Season’ For NHL 2014/15

Kraft Suspends Hockeyville Reinvests In HockeyGoesOn

In late November 2012 Kraft became the first major sponsor of the 2012-13 NHL season to go public and cancel its NHL ‘Hockeyville’ activation and divert some of the marketing dollars to a grassroots campaign called ‘Hockey Goes On’.   It’s popular and award winning Hockeyville programme, which has been running since 2006 and is… Continue reading Kraft Suspends Hockeyville Reinvests In HockeyGoesOn

England Sponsor Nivea Uses Boys of 96 In Euro 2012 Ad

  As UEFA’s Euro 2012 got underway, Beiersdorf skincare brand Nivea rolled out further activation leveraging its sponsorship of the England football team ahead of the Euro 2012 tournament.   The most recent work promoting its ‘Sensitive’ range sees Nivea roll out a new TV spot starring players from the Euro 1996 England squad –… Continue reading England Sponsor Nivea Uses Boys of 96 In Euro 2012 Ad