On the eve of the 2019 Guinness Six Nations the new tournament title sponsor launched two parallel campaigns – one revolving around responsible drinking and the other based on rugby’s shared values – as the brand seeks to further deepen its long-standing rugby relationship, help grow the game and to improve the fan experience at… Continue reading Two Guinness Campaigns – #ThePurse Shared Values & #GuinnessClear Responsible Drinking – Activate New 6 Nations Title Sponsorship
Tag: Lawrence Dallaglio
Old Mutual Wealth Leverages England Rugby Autumn Games Via ‘Pass It On’ & ‘Kids First’
In addition to its stadium-led activations (such as hospitality, pitch logos and pitchside LED displays), Old Mutual Wealth rolled out twin campaigns – ‘Pass It On’ (product related) and ‘Kids First’ (grassroots support) – that leveraged its England Rugby rights around the Autumn International Series. ‘Pass It On’ is an advice-led activation spearheaded by… Continue reading Old Mutual Wealth Leverages England Rugby Autumn Games Via ‘Pass It On’ & ‘Kids First’
Samsung Showcases VR At 6 Nations Offering Rugby Fans A Very Real Experience
England rugby’s official consumer electronics partner Samsung is hosting a striking virtual reality experience at Twickenham before England’s 6 Nations home games. The South Korean multinational conglomerate initially implemented the technology at England’s previous game against Ireland thus enabling it to offer a bespoke Samsung ‘School of Rugby’ game on both its Samsung Gear VR… Continue reading Samsung Showcases VR At 6 Nations Offering Rugby Fans A Very Real Experience
‘Samsung School Of Rugby’ Spoofs Fronted By Johnson, Dallaglio & Jack Whitehall
Early September sees Samsung launch its multi-platform Rugby World Cup campaign, The Samsung School of Rugby, led by a new TVC series fronted by a set of Samsung player ambassadors and comedian Jack Whitehall. Samsung Electronics UK, and Official Partner of the Rugby Football Union (RFU), has structured the integrated campaign (which spans TV,… Continue reading ‘Samsung School Of Rugby’ Spoofs Fronted By Johnson, Dallaglio & Jack Whitehall
