Chelsea FC and England attacker footballer Raheem Sterling fronted a series of Samsung spots in the UK led by the visually arresting ‘Night Sports’ and the mockumentary style ‘Sterling Sells’ which both promote the brand through dazzling, dancing visuals and comedy. The campaign was conceived by creative agency Mother with production from an in-house… Continue reading Raheem Sterling Fronts Samsung ‘Night Sports’ & ‘Sterling Sells’ Galaxy Campaigns
Tag: Samsung
Samsung ‘Grassroots Academy’ Creative & Tech Masterclasses Supports UK Amateur Clubs
Samsung is empowering UK grassroots football through an initial contest and subsequent support programme via a programme called ‘The Grassroots Academy’ which sees the South Korean multinational manufacturing conglomerate empower Sunday League teams to not only survive, but to thrive through their innovative application of creative and technology. Based on the belief that grassroots… Continue reading Samsung ‘Grassroots Academy’ Creative & Tech Masterclasses Supports UK Amateur Clubs
Samsung Beijing 2022 Activation Spans Ads, Social, Virtual Experiences, Media Support, Hospitality & Handsets
One of the few IOC/IPC global partners to run a comprehensive Winter Olympics and Paralympics activation programme around Beijing 2022 was Samsung with work based around the idea of promoting the power of sport to bringing together the global community in new, innovative ways and to enhance the Olympic/Paralympic experience through its immersive, state-of-the-art technology… Continue reading Samsung Beijing 2022 Activation Spans Ads, Social, Virtual Experiences, Media Support, Hospitality & Handsets
Samsung/Optus Back Tokyo Ambassadors Via Personal Performance Enhancing Music
Samsung Australia and telecoms/entertainment giant Optus teamed up to support athletes at Tokyo 2020 through a ‘Performance Enhancing Music’ project based around creating uniquely personalised audio tracks scientifically designed to create the desired mental and physical response to help athletes to perform at their best. The scientifically developed music project, developed through agency CHE/Proximity… Continue reading Samsung/Optus Back Tokyo Ambassadors Via Personal Performance Enhancing Music
Samsung Leverages Euro 2020 Via Immersive ‘Referee VAR Challenge’ Experience & Football Rules Campaign
A June initiative leveraging spiking soccer interest around UEFA Euro 2020 saw Samsung UK seek to shift televisions through a football rules themed campaign which offers fans a chance to test their own judgment against VAR decisions. The objective of the initiative is to promote the Samsung Neo QLED 8K range and its ‘ultra-detailed… Continue reading Samsung Leverages Euro 2020 Via Immersive ‘Referee VAR Challenge’ Experience & Football Rules Campaign
Samsung’s ‘The Silent Whistle’ Links App To Galaxy Smartwatch To Boost Deaf Participation In Team Sport
Territory: Australia / Global Agency: Leo Burnett, Sydney Objective: Samsung Australia learned that children with hearing loss have difficulty playing some team sports because they can’t hear the referee’s whistle and that this can lead to a feeling of exclusion. With 40% of Australians suffering from some form of… Continue reading Samsung’s ‘The Silent Whistle’ Links App To Galaxy Smartwatch To Boost Deaf Participation In Team Sport
Netball Australia Backer Samsung Kicks Off ‘Back in the Game’ Series With ‘Call To Arms’ Launch Spot
Samsung Electronics Australia leveraged its partnership with Netball Australia through a new campaign called ‘Back in the Game’: this content and experience series was developed in harness with the sport’s governing body and a set of athlete ambassadors and it aims to empower and motivate Australian women to defy the daily barriers that stand between… Continue reading Netball Australia Backer Samsung Kicks Off ‘Back in the Game’ Series With ‘Call To Arms’ Launch Spot
Former Australian Netball Captain Layton Fronts New Samsung Campaign Leveraging Gold Coast 2018
Samsung Electronics Australia has rolled out a new campaign, ‘The Ad I Was Supposed To Make’, that stars former Australian Netball captain and Samsung Ambassador Sharni Layton and which leverages heightened interest in the team, in netball and in Australian sport surrounding the 2018 Commonwealth Games. The creative explores an Australian sporting story of… Continue reading Former Australian Netball Captain Layton Fronts New Samsung Campaign Leveraging Gold Coast 2018
IPC & Sponsor Samsung Team Up For Expanded Video Bloggers For Pyeongchang 2018 Winter Paralympics
The International Paralympic Committee (IPC) and commercial partner Samsung have teamed up to activate around PyeongChang 2018 through a team of video bloggers who will record behind-the-scenes footage at theWinter Paralympic Games. The Paralympic blogger programme, which was first introduced at London 2012 and continued through both Sochi 2014 and Rio 2016, is one… Continue reading IPC & Sponsor Samsung Team Up For Expanded Video Bloggers For Pyeongchang 2018 Winter Paralympics
IOC Partner Samsung’s ‘Julian & His Magic Skates’ Malaysian Skater Film Created On Galaxy Note8
To pay tribute to the Winter Olympic debut of Julian Yee, Malaysia’s first figure skater Olympian, IOC Worldwide partner Samsung has launched an animated short feature called ‘Julian and His Magical Skates’that was created on a Samsung Galaxy Note8. The brand film was drawn with Samsung’s signature S Pen, the campaign was created in… Continue reading IOC Partner Samsung’s ‘Julian & His Magic Skates’ Malaysian Skater Film Created On Galaxy Note8
Samsung Unveils Netherlands Skating Team Wearable Tech ‘SmartSuit’ For Winter Olympics
A month before the start of the PyeongChang 2018, Samsung Benelux has unveiled a high-tech ‘SmartSuit and App’ combination which has been used by the Dutch skating team ahead of the Winter Olympic Games. The wearable tech suit, which has been developed in a three-way partnership between the Dutch Olympic team, Samsung and agency Cheil… Continue reading Samsung Unveils Netherlands Skating Team Wearable Tech ‘SmartSuit’ For Winter Olympics
Samsung ‘Marathon Game’ Virtual Coins Charity Incentives Turns Tel Aviv Race Into Video Game
Samsung, the title sponsorship of the Tel Aviv Marathon, has turned Israel’s flagship 26.22-miler into a videogame-like mass participation event. All runners tackling the physical course are encouraged to collect virtual coins as they run and after the finish the sponsor will convert its digital currency into real money and donate it to charity.… Continue reading Samsung ‘Marathon Game’ Virtual Coins Charity Incentives Turns Tel Aviv Race Into Video Game
