A June initiative leveraging spiking soccer interest around UEFA Euro 2020 saw Samsung UK seek to shift televisions through a football rules themed campaign which offers fans a chance to test their own judgment against VAR decisions. The objective of the initiative is to promote the Samsung Neo QLED 8K range and its ‘ultra-detailed… Continue reading Samsung Leverages Euro 2020 Via Immersive ‘Referee VAR Challenge’ Experience & Football Rules Campaign
Tag: VAR
Israeli E-Commerce Brand Azrieli ‘Proudly Presents VAR Time’ In World Cup Ambush Competition
Ahead of the FIFA World Cup Final, Isreali e-commercie site Azrieli rolled out a campaign shining the spotlight on one of the 2018 tournament’s highest profile new features – the Video Assistant Referee (VAR). Working with creative agency Leo Burnett Israel, the ‘Proudly Presents VAR Time’ campaign rolled out ahead of the World Cup… Continue reading Israeli E-Commerce Brand Azrieli ‘Proudly Presents VAR Time’ In World Cup Ambush Competition
