Raheem Sterling Fronts Samsung ‘Night Sports’ & ‘Sterling Sells’ Galaxy Campaigns

Chelsea FC and England attacker footballer Raheem Sterling fronted a series of Samsung spots in the UK led by the visually arresting ‘Night Sports’ and the mockumentary style ‘Sterling Sells’ which both promote the brand through dazzling, dancing visuals and comedy.   The campaign was conceived by creative agency Mother with production from an in-house… Continue reading Raheem Sterling Fronts Samsung ‘Night Sports’ & ‘Sterling Sells’ Galaxy Campaigns

Samsung’s ‘The Silent Whistle’ Links App To Galaxy Smartwatch To Boost Deaf Participation In Team Sport

  Territory: Australia / Global   Agency: Leo Burnett, Sydney     Objective:   Samsung Australia learned that children with hearing loss have difficulty playing some team sports because they can’t hear the referee’s whistle and that this can lead to a feeling of exclusion.   With 40% of Australians suffering from some form of… Continue reading Samsung’s ‘The Silent Whistle’ Links App To Galaxy Smartwatch To Boost Deaf Participation In Team Sport

Samsung & Jay-Z Link On Integrated 1m New Album Galaxy-Owner Giveaway

As the launch of his new album rolls out, the full extent of Jay-Z’s new $20m partnership with Samsung is beginning to emerge – led by Samsung giving away one million copies of the album on 4 July to owners of Samsung Galaxy S3 & S4 smartphones and Galaxy Note 2 tablets.   The new… Continue reading Samsung & Jay-Z Link On Integrated 1m New Album Galaxy-Owner Giveaway