Raheem Sterling Fronts Samsung ‘Night Sports’ & ‘Sterling Sells’ Galaxy Campaigns

Chelsea FC and England attacker footballer Raheem Sterling fronted a series of Samsung spots in the UK led by the visually arresting ‘Night Sports’ and the mockumentary style ‘Sterling Sells’ which both promote the brand through dazzling, dancing visuals and comedy.   The campaign was conceived by creative agency Mother with production from an in-house… Continue reading Raheem Sterling Fronts Samsung ‘Night Sports’ & ‘Sterling Sells’ Galaxy Campaigns

Saka, Sterling, Elliott & Eze Star Front New Balance ‘Headline Taker’ Boot Collection & Marketing Campaign

In the final week of October, US sportswear manufacturer New Balance teamed up with UK-based football media company Footballco for the launch a new ‘Headline Taker’ boot collection and UK promotional campaign fronted by Chelsea forward Raheem Sterling, Arsenal attacker Bukayo Saka, Liverpool midfielder Harvey Elliott and Crystal Palace star Eberechi Eze.   New Balance’s fresh line… Continue reading Saka, Sterling, Elliott & Eze Star Front New Balance ‘Headline Taker’ Boot Collection & Marketing Campaign

Budweiser Counts Down To FIFA Men’s Qatar 2022 World Cup With ‘The Drop’ Fan Scavenger Hunt

Mid-August saw FIFA partner Budweiser hide hundreds of branded prize boxes in major cities around the world and then linked up with a team of athlete ambassadors to invite football fans to find them in an early mobile/OOH/in-person phase of its Qatar 2022 Men’s World Cup activation programme called ‘The Drop’.   The official beer… Continue reading Budweiser Counts Down To FIFA Men’s Qatar 2022 World Cup With ‘The Drop’ Fan Scavenger Hunt

New Balance Extends ‘We Got Now’ With New Commercial Chapter Starring Leonard, Sterling, Saka & Musician IU & Jack Harlow

Summer 2022 saw 2020 New Balance release the latest chapter in its umbrella ‘We Got Now’ marketing platform in the USA and UK which features athlete ambassadors and iconic cultural endorsers embracing their craft in everyday moments.   The latest wave of work aims to highlight the joy of their craft in everyday moments –… Continue reading New Balance Extends ‘We Got Now’ With New Commercial Chapter Starring Leonard, Sterling, Saka & Musician IU & Jack Harlow

Gillette Brings Latest Razor To Life Via Giant 3D London Billboard Featuring Raheem Sterling

Gillette became another brand to leverage the current 3D OOH trend in sports-related marketing when it took over the giant Piccadilly Lights advertising space in central London to launch its new razor with a dynamic billboard execution featuring global ambassador Raheem Sterling.   The 3D outdoor ad, which sees the England and Manchester City FC star… Continue reading Gillette Brings Latest Razor To Life Via Giant 3D London Billboard Featuring Raheem Sterling

Raheem Sterling Fronts Gillette Labs New Black & Green Exfoliating Razor Campaign

England and Manchester City FC forward Raheem Sterling is the face of a new Gillette Labs campaign in the UK which blends shaving and soccer skills to launch the brand’s new flagship men’s razor.   Sterling stars in the integrated campaign with multiple creative executions all graphically set against a design backdrop which reflects the… Continue reading Raheem Sterling Fronts Gillette Labs New Black & Green Exfoliating Razor Campaign

Prior To UCL Final New Balance Adds Sterling & Launch ‘Done Just Talking’ Mentoring Campaign

In mid-May, days ahead of his side Manchester City appearing in its first ever UEFA Champions League Final, England attacker Raheem Sterling celebrated signing on as an athlete ambassador for New Balance by fronting his debut campaign as the Boston-based sportswear company’s new global face.   Launched on 19 May, ‘Done Just Talking’ is spearheaded… Continue reading Prior To UCL Final New Balance Adds Sterling & Launch ‘Done Just Talking’ Mentoring Campaign

Xylem & Man City Search for ‘Water Heroes’ to Highlight Global Water Challenges

Xylem’s ‘Be A Water Hero’ activation of its Manchester City FC partnership calls on City supporters and all football fans to make small changes to everyday habits to help address water issues at home and worldwide   The global water technology company Xylem and the Premier League club have teamed up for ‘Be a Water… Continue reading Xylem & Man City Search for ‘Water Heroes’ to Highlight Global Water Challenges

Pepsi Max Teams Up With Messi, Pogba, Salah & Sterling For UEFA CL ‘Play Never Stops’ Campaign

As the world’s preeminent club football competition reaches the knock-out stages, drinks sponsor Pepsi Max picked a strong team of player ambassadors to front a global activation called ‘Play Never Stops’.   This 2020 Pepsi integrated international football initiative is fronted by Lionel Messi, Paul Pogba, Mo Salah and Raheem Sterling and the spearhead spot… Continue reading Pepsi Max Teams Up With Messi, Pogba, Salah & Sterling For UEFA CL ‘Play Never Stops’ Campaign

Raheem Sterling Fronts Gillette’s Football-Led ‘Made Of What Matters’ Youth Mentor Initiative

Early February 2020 saw Gillette roll out a new UK campaign fronted by Manchester City forward and Gillette Global Ambassador Raheem Sterling to launch an initiative which aims to use football as a platform to inspire and mentor the next generation of men called ‘Made Of What Matters’.   The project aims to inspire the… Continue reading Raheem Sterling Fronts Gillette’s Football-Led ‘Made Of What Matters’ Youth Mentor Initiative

Raheem Sterling Gives Back To Brent In Nike’s Latest ‘Dream For The Next You’

  A new Nike Football film, launched in December, pays tribute England and Manchester City star Raheem Sterling’s roots and his upbringing in north-west London as part of the sportswear giant’s ‘Dream For The Next You’.   The forward looking film promotes work with Brent’s next generation of footballers and sees Nike and its ambassador… Continue reading Raheem Sterling Gives Back To Brent In Nike’s Latest ‘Dream For The Next You’