In its first campaign for the National Women’s Soccer League (NWSL), partner Nike smashes a wrecking ball into the side of a bus to bring to life the league’s commitment to attacking football. Playing on the ‘park the bus’ soccer cliché used to describe defensive tactics, the campaign seeks to champion the idea that… Continue reading Nike Takes A Wrecking Ball To A Parked Bus For New NWSL Season ‘This Is Our Beautiful Game’ Campaign
Tag: Rose Lavelle
Xylem & Man City Search for ‘Water Heroes’ to Highlight Global Water Challenges
Xylem’s ‘Be A Water Hero’ activation of its Manchester City FC partnership calls on City supporters and all football fans to make small changes to everyday habits to help address water issues at home and worldwide The global water technology company Xylem and the Premier League club have teamed up for ‘Be a Water… Continue reading Xylem & Man City Search for ‘Water Heroes’ to Highlight Global Water Challenges
New Balance’s New Global Brand Platform Declares It To Be ‘Fearlessly Independent Since 1906’
Early February saw New Balance roll out a fresh brand platform championing its ‘independence’. The 112-year-old company, which has been based on Boston for more than a century, is aiming to differentiate itself from competitors through a new ‘Fearlessly Independent’ positioning. The new messaging, which has been designed as a customer call-to-action to… Continue reading New Balance’s New Global Brand Platform Declares It To Be ‘Fearlessly Independent Since 1906’
