Frito-Lay, the Official USA Snacks of the FIFA Women’s World Cup, turned some of the world’s leading female footballers into chips to front its multi-channel ‘Get Ready For Greatness’ activation around the Australia/New Zealand 2023 tournament – its largest investment ever in women’s sports. The activation programme aims to build anticipation and excitement in… Continue reading Snack Giant Frito-Lay’s ‘Get Ready For Greatness’ Activates FIFA 2023 Women’s World Cup
Tag: Mallory Swanson
Nike Takes A Wrecking Ball To A Parked Bus For New NWSL Season ‘This Is Our Beautiful Game’ Campaign
In its first campaign for the National Women’s Soccer League (NWSL), partner Nike smashes a wrecking ball into the side of a bus to bring to life the league’s commitment to attacking football. Playing on the ‘park the bus’ soccer cliché used to describe defensive tactics, the campaign seeks to champion the idea that… Continue reading Nike Takes A Wrecking Ball To A Parked Bus For New NWSL Season ‘This Is Our Beautiful Game’ Campaign
