In its first campaign for the National Women’s Soccer League (NWSL), partner Nike smashes a wrecking ball into the side of a bus to bring to life the league’s commitment to attacking football. Playing on the ‘park the bus’ soccer cliché used to describe defensive tactics, the campaign seeks to champion the idea that… Continue reading Nike Takes A Wrecking Ball To A Parked Bus For New NWSL Season ‘This Is Our Beautiful Game’ Campaign
Tag: Equipment
Under Armour Promotes Youth Sports Commitment Via ‘The Only Way Is Through: Gift of the Game’ Campaign
Through early 2022 Under Armour has doubled down on its commitment to make youth sports more accessible through an international programme and connected marketing campaign based around identifying and addressing barriers to participation and providing the resources, support, opportunities and inspiration to overcome them. In January Under Armour announced a new commission to its… Continue reading Under Armour Promotes Youth Sports Commitment Via ‘The Only Way Is Through: Gift of the Game’ Campaign
Peloton’s Humorous Low Latency Response To Sex & The City ‘And Just Like That…He’s Alive’
Following the shocking death of Chris Noth’s Mr Big character after collapsing after a Peloton workout in the opening episode of HBO Max’s ‘Sex and the City’ revival series ‘And Just Like That’, the high-tech fitness equipment brand responded with a humorous low latency social spot titled ‘And Just Like That…He’s Alive’. According to… Continue reading Peloton’s Humorous Low Latency Response To Sex & The City ‘And Just Like That…He’s Alive’
Sponsor Joie Baby & Liverpool’s Salah Surprise Schoolkids In Anfield Commentary Stunt
20 local Liverpool school children, Egyptian striker Mohamed Salah and Liverpool FC worked with club sponsor Joie Baby on a joyful prank promotion celebrating the partnership between the Merseyside club and kids products brand. The stunt, which is the latest edition of the ‘Kop Kids: in association with Joie Baby’ series, sees a group… Continue reading Sponsor Joie Baby & Liverpool’s Salah Surprise Schoolkids In Anfield Commentary Stunt
Under Armour’s Powerful Michael Phelps Olympics Training Film Expands Ongoing ‘Rule Yourself’ Campaign
On 8 March at the company’s headquarters in Baltimore Under Armour first debuted the newest short film from its ongoing ‘Rule Yourself’ campaign in the form of video focusing on World and Olympic champion swimmer Michael Phelps and his all-consuming training programme. Built around the core concept of ‘J.O.M.O.’ (Joy Of Missing Out), the… Continue reading Under Armour’s Powerful Michael Phelps Olympics Training Film Expands Ongoing ‘Rule Yourself’ Campaign
