Late July saw workout studio SoulCycle roll out a new campaign which offered to exchange used Peloton bikes for 47 free in-studio classes as part of its umbrella ‘Souls Reunited: F#ck It, Let’s Ride’ platform which champions the return of in-person workouts as pandemic restrictions ease and seeks to drive new and returning membership signups.… Continue reading SoulCycle Offers To Exchange Peloton Bikes For In-Person Classes In ‘Souls Reunited: F#ck It, Let’s Ride’
Tag: Peloton
Peloton Marks National Nude Day With Comic Chris Meloni Online App Campaign
Peloton returned to mainstream marketing after axing its Chris Noth ads linked to the Sex and The City reboot with a comic campaign for its app fronted by actor Chris Meloni and comically celebrating National Nude Day. The ‘Such A Great App’ short online spot saw Law & Order actor Chris Meloni strip down for… Continue reading Peloton Marks National Nude Day With Comic Chris Meloni Online App Campaign
Peloton’s Humorous Low Latency Response To Sex & The City ‘And Just Like That…He’s Alive’
Following the shocking death of Chris Noth’s Mr Big character after collapsing after a Peloton workout in the opening episode of HBO Max’s ‘Sex and the City’ revival series ‘And Just Like That’, the high-tech fitness equipment brand responded with a humorous low latency social spot titled ‘And Just Like That…He’s Alive’. According to… Continue reading Peloton’s Humorous Low Latency Response To Sex & The City ‘And Just Like That…He’s Alive’
New Pelton Ambassador Team Of Olympic & Paralympic Greats front ‘Train With Champions’
Mid-April saw Peloton launch an Olympics-skewed ‘Train With Champions’ campaign fronted by the brand’s new nine-strong team of athlete ambassadors led by sprint super stars Usain Bolt and Allyson Felix. The #ChampionsCollection initiative, created by agency Adam&EveDDB, was launched with less than 100 days to go before Tokyo 2020 (2021) The campaign sees… Continue reading New Pelton Ambassador Team Of Olympic & Paralympic Greats front ‘Train With Champions’
Peloton UK/Germany Christmas Ad Gets Whole Family ‘Feeling Good’ With New Nina Simone Versions
The global interactive fitness platform Peloton’s Christmas campaign in the UK and Germany showcases the energy and benefits of their studio-style workouts within the convenience and comfort of home. Set to reworkings of Nina Simone’s classic ‘Feeling Good’ (with LA rapper Duckwrth and Canadian rock duo Crown Lands), the hero spot spans TV, digital and… Continue reading Peloton UK/Germany Christmas Ad Gets Whole Family ‘Feeling Good’ With New Nina Simone Versions
Peleton’s ‘Do It For Yourself’ Multi-Channel German Campaign Promotes Brand & Bike+
A new integrated campaign in Germany from teched-up bike and fitness brand Peloton sees at-home fitness fanatics work up a sweat to promote the brand’s new Bike+. Created by agency Kolle Rebbe, the campaign seeks to introduce the new bike’s functions and unique selling points to the German market following the brand’s launch in… Continue reading Peleton’s ‘Do It For Yourself’ Multi-Channel German Campaign Promotes Brand & Bike+
Peloton Launches ‘Tread’ On-Demand Home Fitness Classes In US With New ‘Uncharted’ Campaign
Peloton, the socially linked spin bike brand, continues to disrupt the fitness industry with the January launch of Peloton Tread: a new private, full body fitness studio which enables users the opportunity to take live and on-demand instructor-led fitness classes from the comfort and convenience of their own home. The new campaign introducing Tread is… Continue reading Peloton Launches ‘Tread’ On-Demand Home Fitness Classes In US With New ‘Uncharted’ Campaign
Disruptive Fitness Brand Peloton UK Launch Led By Awareness Campaign & Showpiece Studios
Social spin brand Peloton entered in the UK in the autumn with a £50m total investment fronted by a £7m launch campaign aimed at bringing virtual cycling to the British mass market and disrupt the fitness landscape. With the objective of driving brand awareness, boosting understanding of the core proposition and driving sign-ups, sales… Continue reading Disruptive Fitness Brand Peloton UK Launch Led By Awareness Campaign & Showpiece Studios
Peloton ‘His/Hers’ Holiday Campaign Offers Duelling Gender Gifting Views (& 2 Queen Cover Versions)
Peloton, the socially linked spin bike brand disrupting the fitness industry, launched a ‘his’ and ‘hers’ holiday campaign with twin spots offering alternative gender perspectives on holiday gifting. The two commercials each come with a different cover of Queen’s ‘Crazy Little Thing Called Love’ – one from Meghan Trainor and the other by Brett Eldredge.… Continue reading Peloton ‘His/Hers’ Holiday Campaign Offers Duelling Gender Gifting Views (& 2 Queen Cover Versions)
