‘Play Their Way’, a new Sport England and National Lottery funded initiative led by the Children’s Coaching Collaborative, was launched in late May at Peckham BMX Club in South London with an integrated campaign that brought to life the project’s aims of transforming the way children and young people are coached in sport and physical… Continue reading Kids Coaching Collaborative ‘Play Their Way’ Aims To Transform UK Children’s Coaching
Tag: Coaching
Allianz Champions Athlete-Coach Relationship Paris 2024 ‘Everyone Needs Somebody To Lean On’
With fewer than 500 days to go to the Paris 2024 Olympic and Paralympic Games, Allianz France launched a campaign supporting the global group’s International Olympic and Paralympic Committees partnership and Allianz France’s ‘Team Allianz’ ambassador group of eight athletes. The activation, created in tandem with Ogilvy Paris and called ‘Everyone Needs Somebody to… Continue reading Allianz Champions Athlete-Coach Relationship Paris 2024 ‘Everyone Needs Somebody To Lean On’
Mondelez ‘Biskuat Academy’ Helps Nurture The Next Generation Of Footballers In Indonesia Campaign Led by FC Persigawa Founder Aji
Mondelez Biskuat, a famous biscuit in Indonesia, rolled out a campaign in September which marked the return of the ‘Biskuat Academy’: a long-running sports marketing programme reinforcing the brand’s values-led mission to nurture true inner strength amongst the country’s children. Developed by Leo Burnett Indonesia and produced through Directors Think Tank (Malaysia), the campaign… Continue reading Mondelez ‘Biskuat Academy’ Helps Nurture The Next Generation Of Footballers In Indonesia Campaign Led by FC Persigawa Founder Aji
Under Armour Promotes Youth Sports Commitment Via ‘The Only Way Is Through: Gift of the Game’ Campaign
Through early 2022 Under Armour has doubled down on its commitment to make youth sports more accessible through an international programme and connected marketing campaign based around identifying and addressing barriers to participation and providing the resources, support, opportunities and inspiration to overcome them. In January Under Armour announced a new commission to its… Continue reading Under Armour Promotes Youth Sports Commitment Via ‘The Only Way Is Through: Gift of the Game’ Campaign
Arsenal FC Launches Regional Partnership Campaign With Indian EdTech Outfit Extramarks
Arsenal FC teamed up with Indian EdTech Extramarks, a global provider digital learning solutions, for a regional strategic partnership that sees the brand become the club’s exclusive official learning partner in India, South Africa, Indonesia and the Middle East. The multi-year deal enables Extramark to combine football and education in order to further drive… Continue reading Arsenal FC Launches Regional Partnership Campaign With Indian EdTech Outfit Extramarks
Nike Teams Up With iCoachKids For Nike Training Club App Content Collaboration
A new health and wellness led content collaboration between sports behemoth Nike and iCoachKids, developed in harness with agency R/GA London offers a video coaching series for Nike Training Club App. The digital, app-based partnership sets out to improve the health and wellbeing of young people in sports and also aims to drive participation… Continue reading Nike Teams Up With iCoachKids For Nike Training Club App Content Collaboration
ANZ & Dylan Alcott To Leverage Australian Open Via ‘Financial Wellbeing Challenge’
Leveraging its status as an associate sponsor of the tournament (and of the long-running, brand-backed ANZ Hot Shots kids tennis starter programme), financial brand ANZ teamed up with athlete ambassador Dylan Alcott for a tennis take on its ongoing financial literacy programme. Alcott, the multiple Grand Slam Australian wheelchair tennis champion and Paralympian (and… Continue reading ANZ & Dylan Alcott To Leverage Australian Open Via ‘Financial Wellbeing Challenge’
Foot Locker’s ‘Raise The Game’ Initiative Supports European Basketball & Hoops-Related Culture
Foot Locker Europe and the NBA have linked up to create a joint local basketball programme called ‘Raise The Game’ which supports community hoops in Barcelona, London, Milan and Paris. The sports shoe retailer and the world-leading US basketball league have teamed up to support and grow basketball culture in Europe – where the… Continue reading Foot Locker’s ‘Raise The Game’ Initiative Supports European Basketball & Hoops-Related Culture
AIA & Spurs – ‘Living Healthier, Longer & Better Lives’
To support AIA’s umbrella corporate commitment to helping people live ‘Healthier, Longer, Better Lives’ across the APAC region, the brand leveraged its primary partnership with Tottenham Hotspur to create a suite of video content aimed at communicating the importance of exercise and nutrition and providing practical tips on how to work out and eat more… Continue reading AIA & Spurs – ‘Living Healthier, Longer & Better Lives’
Carter & Habana Help RWC Partner Mastercard Give Pirates Women’s Rugby Club A Priceless Surprise
Mastercard athlete ambassadors Bryan Habana and Dan Carter paid a surprise visit to pirates Women’s Rugby as part of the payment’s brand’s ongoing programme of supporting women in sport through its umbrella ‘Start Something Priceless’ global platform. Timed to leverage spiking interest in the sport ahead of the autumn’s Rugby World Cup in Japan,… Continue reading Carter & Habana Help RWC Partner Mastercard Give Pirates Women’s Rugby Club A Priceless Surprise
Jenas Fronts Coke & StreetGames ‘Ball Games Allowed’ Supporting Kids Via Premier League Tickets
Coca-Cola UK leveraged its Premier League partnership to support its alliance with youth charity StreetGames through a summer campaign called ‘Ball Games Allowed’ that aims to provide young people with greater access to football grounds and to coaches. The Coke campaign is fronted by former England and Spurs midfielder and current pundit Jermaine Jenas… Continue reading Jenas Fronts Coke & StreetGames ‘Ball Games Allowed’ Supporting Kids Via Premier League Tickets
Chelsea Sponsor Hyundai UK Expands #ForTheFans With New ‘Hyundai FC’ Grassroots Programme
5 June saw Hyundai Motor UK launch ‘Hyundai FC’: a new nationwide programme leveraging its partnership with Chelsea Football Club which supports football at all levels. The global automotive brand teamed up with local Hyundai dealerships and the London club teamed up to offer a range of experiences for clubs, players and fans working… Continue reading Chelsea Sponsor Hyundai UK Expands #ForTheFans With New ‘Hyundai FC’ Grassroots Programme
