To support AIA’s umbrella corporate commitment to helping people live ‘Healthier, Longer, Better Lives’ across the APAC region, the brand leveraged its primary partnership with Tottenham Hotspur to create a suite of video content aimed at communicating the importance of exercise and nutrition and providing practical tips on how to work out and eat more… Continue reading AIA & Spurs – ‘Living Healthier, Longer & Better Lives’
Tag: Web Video Series
BMO Activates Toronto FC MLS Sponsorship With Community-Led #AllForOne Campaign
The Bank Of Montreal (BMO)’s new video-led campaign activating its Toronto FC sponsorship aims to show fans the true value of the Major League Soccer club’s community and draws similarities with the bank’s own ‘human customer experience’. Built around a series of late August/early September online spots all carry the message that trying to… Continue reading BMO Activates Toronto FC MLS Sponsorship With Community-Led #AllForOne Campaign
MasterCard’s ‘Priceless Moments’ UEFA CL Film Series
MasterCard has rolled out the latest episode of its ongoing ‘Priceless Moment’s 10-part football film series to leverage the last 16 round of the UEFA Champions League. Episode Five focuses on former Brazilian star and FC Internazionale defender Lucio – who shares his experiences of the Champions League tournament. Lucio (who won the… Continue reading MasterCard’s ‘Priceless Moments’ UEFA CL Film Series
