To leverage its longstanding partnerships with and support for soccer at grassroots and elite levels, the Bank of Montreal consolidated its community roots in the game with a new initiative called ‘The Grass of Greatness’. The project focused on replanting the old pitch from BMO Field (the home stadium of MLS side Toronto FC)… Continue reading Bank Of Montreal ‘Grass Of Greatness’ Initiative Moves Toronto FC BMO Field Pitch To Public Park
Tag: Bank Of Montreal
BMO Activates Toronto FC MLS Sponsorship With Community-Led #AllForOne Campaign
The Bank Of Montreal (BMO)’s new video-led campaign activating its Toronto FC sponsorship aims to show fans the true value of the Major League Soccer club’s community and draws similarities with the bank’s own ‘human customer experience’. Built around a series of late August/early September online spots all carry the message that trying to… Continue reading BMO Activates Toronto FC MLS Sponsorship With Community-Led #AllForOne Campaign
BMO’s Unorthodox NBA Canada Spot Reflects ‘Naive Authentic’ Trend
The Bank Of Montreal (BMO) debuts its new NBA Canada sponsorship with a new commercial asking what, if anything, the bank really knows about basketball. The spot, called ‘Bank That Knows Ball‘, revolves around kids on courts across the country sceptically questioning if BMO even knows any basketball terminology or trash talk. The… Continue reading BMO’s Unorthodox NBA Canada Spot Reflects ‘Naive Authentic’ Trend
