Tag: NBA Canada

‘Signed Toronto’ Campaign Sees NBA Canada & WNBA Leverage First Ever Canadian Pre-Season Game

TORONTO, ON - May 10: A visitor to Toronto's Stackt Market signs a 12-foot-tall sculpture of the WNBA logo ahead of Canada's first WNBA game set for May 13, 2023, in Toronto.Toronto Star/Lance McMillanMay-10-2023 (Lance McMillan/Toronto Star via Getty Images)

NBA Canada partnered with The Local Collective and the WNBA to celebrate the league’s first game in Canada sponsored by banking outfit Tangerine – between the Chicago Sky and the Minnesota Lynx at the Scotiabank Arena – with a multi-channel marketing burst called ‘Signed, Toronto’ which invited fans to show their love for the game… Continue reading ‘Signed Toronto’ Campaign Sees NBA Canada & WNBA Leverage First Ever Canadian Pre-Season Game

BMO’s Unorthodox NBA Canada Spot Reflects ‘Naive Authentic’ Trend

The Bank Of Montreal (BMO) debuts its new NBA Canada sponsorship with a new commercial asking what, if anything, the bank really knows about basketball.   The spot, called ‘Bank That Knows Ball‘, revolves around kids on courts across the country sceptically questioning if BMO even knows any basketball terminology or trash talk.   The… Continue reading BMO’s Unorthodox NBA Canada Spot Reflects ‘Naive Authentic’ Trend