NBA Canada partnered with The Local Collective and the WNBA to celebrate the league’s first game in Canada sponsored by banking outfit Tangerine – between the Chicago Sky and the Minnesota Lynx at the Scotiabank Arena – with a multi-channel marketing burst called ‘Signed, Toronto’ which invited fans to show their love for the game… Continue reading ‘Signed Toronto’ Campaign Sees NBA Canada & WNBA Leverage First Ever Canadian Pre-Season Game
Tag: Toronto
KFC ‘Buckets Are Life’ Winter Outdoor Canadian Basketball Opened By Toronto Raptors’ Trent Jr
Mid-February saw KFC Canada team up with Toronto Raptors star and brand ambassador Gary Trent Jr to design, open and promote its first ever winter basketball court in the country through an initiative called ‘Buckets Are Life’ Developed with the Narrative agency, KFC’s inaugural, regular size outdoor branded basketball court was designed to be suitable for… Continue reading KFC ‘Buckets Are Life’ Winter Outdoor Canadian Basketball Opened By Toronto Raptors’ Trent Jr
E-Tailer Wish’s ‘Wish-in For Kawhi’ Toronto OOH Campaign Leverages NBA Free Agency
Early July saw e-commerce app Wish launch a local market campaign in Canada based on wishing that Toronto Raptors superstar and NBA Finals MVP Kawhi Leonard signs a contract extension. Following on from the team’s first NBA Championships and launched to coincide with the start of the NBA free agency period, the brand joins… Continue reading E-Tailer Wish’s ‘Wish-in For Kawhi’ Toronto OOH Campaign Leverages NBA Free Agency
ECB Rolls Our Dynamic Out Of Home ‘Live Score & Action’ Cricket Billboards
As the first test of the English summer got underway, the ECB marketing team launched a summer-long real-time, digital billboard initiative aimed at spreading live-action excitement from the Sri Lanka and Pakistan internationals to cricket lovers and sports fans across the country. This new dynamic, digital out off home campaign – which is contextual,… Continue reading ECB Rolls Our Dynamic Out Of Home ‘Live Score & Action’ Cricket Billboards
Gilmore Hosts Airbnb/MLSE Air Canada Centre Leafs & Raptors Overnight VIP Stay
Airbnb Teams Up With Toronto Maple Leafs and Toronto Raptors to Offer Overnight Experience at Air Canada Centre November saw Airbnb team up with Maple Leaf Sports & Entertainment (MLSE) on a competition offering two people the ultimate sports weekend experience at Air Canada Centre. MLSE owns both the Toronto Raptors NBA team… Continue reading Gilmore Hosts Airbnb/MLSE Air Canada Centre Leafs & Raptors Overnight VIP Stay
Artists & Sponsors Link On Scotiabank Nuit Blanche Installations
Toronto’s annual ‘Nuit Blanche’ is an atmospheric, all-night contemporary art festival that attracts more than a 1,000,000 visitors, more than 100s of artists and six special sponsor installations. The 9th year of the event saw around 130 artworks located around the city from dusk until dawn on3 3 October. It’s not just the… Continue reading Artists & Sponsors Link On Scotiabank Nuit Blanche Installations
MiO Engages Millennials Via Entertainment Alliances
Kraft’s innovative MiO ‘enhanced water’ product is rolling out a programme of niche, hip music, stunt and festival sponsorships to engage with millennials across North America and bring its ‘Make It Original’ campaign ideas to life. The Kraft brand in the US and Canada has expanded its music space alliances through several festival and… Continue reading MiO Engages Millennials Via Entertainment Alliances
BMO’s Real-Time Activation Of Raptors NBA Play-Off Games
The Bank Of Montreal Financial Group (BMO) is amplifying its Toronto Raptors sponsorship via low latency experiential work as Canada’s only NBA team enters the play-offs after its best regular season ever. The bank is taking advantage of the positive sentiment around the team and interest in the higher-profile games with a play-off push… Continue reading BMO’s Real-Time Activation Of Raptors NBA Play-Off Games
Budweiser Ice Hockey ‘Red Lights’: Internet Of Things
A red glow is emitted from windows of homes across Canada, buts its ‘ice’ not ‘vice’ that’s putting on red lights across the country. Budweiser’s ‘Red Lights’ initiative, sees the beer brand use the Super Bowl as the launch platforms for a marketing programme based around wi-fi enabled replica ice hockey goal lights. … Continue reading Budweiser Ice Hockey ‘Red Lights’: Internet Of Things
Int’l Trends Presentation > NFL 2012 Partner Summit
Activative’s global activation trends and creative stimulus presentation at 2012 NFL Canada’s International Partner Summit in Toronto. Download presentation pdf.
