A new strand of Budweiser Canada’s year-long hockey initiative sees the beer’s marketers stick its goal-synched ‘Red Light’ technology in a branded beer glass. So, as of 5 September, hockey loving beer drinkers will see their glass light up in real-time every time their favourite NHL team scores. These wi-fi linked beer glasses… Continue reading Budweiser Extends Ice Hockey ‘Red Light’ Initiative To Smartphone Linked Wi-Fi Beer Glasses
Tag: Wi-Fi
Leconte Leverages Aussie Open Fever In Comic Telstra Air Hotspot Ambush Ads
Australia’s largest telecommunications and media company is making the most of Australian Open fever through a new campaign promoting its Telstra Air’s free Wi-Fi service that stars former French tennis player Henri Leconte. In a set of 30-second comic spots launched to coincide with the start of the tournament, Telstra’s TV-led campaign sees Leconte… Continue reading Leconte Leverages Aussie Open Fever In Comic Telstra Air Hotspot Ambush Ads
Budweiser Canada Enhances Hockey ‘Red Light 2.0′ Via ‘Goal Lab’ & USA Expansion
Using the tagline ‘The greatest goals deserve the greatest celebrations’, Budweiser Canada has expanded its NHL ambush ‘Red Light 2.0′ with a Goal Lab and has extended it into the USA Without an NHL sponsorship (Molson Canadian is the league’s official beer), it aimed to knit together its local partnerships, individual franchise relationships and… Continue reading Budweiser Canada Enhances Hockey ‘Red Light 2.0′ Via ‘Goal Lab’ & USA Expansion
IBM’s Australian Open Social Leaderboard/CrowdTracker
IBM, the Australian Open’s Official Technology Partner, not only provides match score statistics but also collates a huge spectrum of tournament data which it serves up to officials and fans in a variety of formats and notable stat-led activation strands from 2015 included its ‘Social Leaderboard’ and ‘CrowdTracker’. The approach runs under the brand… Continue reading IBM’s Australian Open Social Leaderboard/CrowdTracker
EE Glastonbury ArtCows, 4G Power Bars & Cashless App
Cows have long been part of the landscape at Glastonbury home Worthy Farm and this year sees the festival’s telecom’s partner EE create a heard of fibreglass cows to act as the hotspots for its on-site 4G network. The life-size, 4G-powered ‘Highspeed Heard’ have been modelled on Worthy Farm’s own famous dairy herd by… Continue reading EE Glastonbury ArtCows, 4G Power Bars & Cashless App
Budweiser Ice Hockey ‘Red Lights’: Internet Of Things
A red glow is emitted from windows of homes across Canada, buts its ‘ice’ not ‘vice’ that’s putting on red lights across the country. Budweiser’s ‘Red Lights’ initiative, sees the beer brand use the Super Bowl as the launch platforms for a marketing programme based around wi-fi enabled replica ice hockey goal lights. … Continue reading Budweiser Ice Hockey ‘Red Lights’: Internet Of Things
