At the start of February, Diageo rum brand Captain Morgan unveiled the ‘Captain Morgan Super Bowl Punch Bowl’ and linked contest: a smart, tech-enabled, game-linked bowl that holds four gallons of punch and which displays the Big Game score in real time. The internet-connected punch bowl is also equipped with real-time game connectivity, Bluetooth… Continue reading Captain Morgan Big Game Stunt Based On Smart ‘Super Bowl Punch Bowl’ Contest & Cocktail Recipe
Tag: Internet Of Things
Drones/IOT Mugs Front Budweiser ‘Light Up The FIFA World Cup’: Its Biggest Ever Global Campaign
Early May saw Budweiser launch its largest global campaign ever as it leverages its FIFA rights ahead of the 2018 World Cup kick-off in June with a squadron of drones and a collection of high-tech beer mugs. The campaign, called ‘Light Up The FIFA World Cup’, champions Budweiser’s dream of bringing people together while… Continue reading Drones/IOT Mugs Front Budweiser ‘Light Up The FIFA World Cup’: Its Biggest Ever Global Campaign
Pizza Hut Returns With Revised I.o.T. ‘Pie Tops II’ Basketball Shoes For 2018 NCAA March Madness
To celebrate the second year of its ‘official NCAA pizza partnership’, Pizza Hut has launched ‘Pie Tops II’ for March Madness 2018. Last year saw the pizza giant launch limited edition high tops branded basketball sneakers that used in-built geolocation to allow the wearer to order a pizza simply by pressing a button of… Continue reading Pizza Hut Returns With Revised I.o.T. ‘Pie Tops II’ Basketball Shoes For 2018 NCAA March Madness
Visa Introduces Winter Olympics Smart Apparel Range Ahead Of PyeongChang 2018
Following on from its initial PyeongChang 2018 ‘100 Day Countdown’ commercial, which broke at the end of October and featured #TeamVisa athletes, Visa continued its Winter Olympic activation in November by launching payment-ready wearables. The IOC’s payments sector sponsor has swapped cards for NFC-chip and antenna equipped gloves as its rolls out… Continue reading Visa Introduces Winter Olympics Smart Apparel Range Ahead Of PyeongChang 2018
XXXX Gold’s Tech-Enabled ‘Goldie’ Cap Rewards Australian Cricket Fans For Ashes Summer Support
Being given a Baggy Green cap is an honour for all Australian cricketers and new Cricket Australia sponsor XXXX Gold is leveraging this iconic national symbol by introducing a tech-enabled ‘Goldie’ cap. The beer brand is activating its new Cricket Australia sponsorship with an internet-of-things style initiative that gives away Goldies to those who… Continue reading XXXX Gold’s Tech-Enabled ‘Goldie’ Cap Rewards Australian Cricket Fans For Ashes Summer Support
Mobile-enabled Touchdown Glasses Lead Bud Light’s New NFL Season Multi-Platform Activation
Bud Light, the official beer of the National Football League, kicked off the new season by debuting its ‘Touchdown Glass’ – which connects to a mobile app and lights up whenever a fan’s favourite team scores. The NFL’s partner beer brand launched the new glasses on 7 September by handing them out to fans… Continue reading Mobile-enabled Touchdown Glasses Lead Bud Light’s New NFL Season Multi-Platform Activation
Budweiser Extends Ice Hockey ‘Red Light’ Initiative To Smartphone Linked Wi-Fi Beer Glasses
A new strand of Budweiser Canada’s year-long hockey initiative sees the beer’s marketers stick its goal-synched ‘Red Light’ technology in a branded beer glass. So, as of 5 September, hockey loving beer drinkers will see their glass light up in real-time every time their favourite NHL team scores. These wi-fi linked beer glasses… Continue reading Budweiser Extends Ice Hockey ‘Red Light’ Initiative To Smartphone Linked Wi-Fi Beer Glasses
Accenture’s Integrated Content-Led Davos Activity
The list of sponsors and brand alliances for the World Economic Forum in Davis is very, very long indeed. Sometimes it seems there are more commercial partners than big name attendees. In fact, in 2015 this list spans through the entire alphabet. In ABC order you’ll find Accenture and Audi, Bank Of… Continue reading Accenture’s Integrated Content-Led Davos Activity
VB WiFi Ashes Scoreboards Embrace ‘Internet Of Things’
Cricket Australia sponsor Victoria Bitter (VB) leads its summer Ashes campaign with live Ashes cricket scoreboards showing the real-time test scores The Aussie beer brand is giving away the classic cricket scoreboards – which are wi-fi connected and not only display the real-time score, but also features commentary from former player Ian Healy –… Continue reading VB WiFi Ashes Scoreboards Embrace ‘Internet Of Things’
Nestle Fitness Sponsors World’s First Tweeting Bra
Nestlé Fitness is sponsoring a new Greek breast cancer awareness initiative revolving around the world’s first tweeting bra. The campaign revolves around a unique, socially connected bra (complete with bespoke twitter logo jewellery crafted by Maroula Mavrogiannopoulou). The bra has a low-voltage Bluetooth device sewn into the back of the bra clasp, each… Continue reading Nestle Fitness Sponsors World’s First Tweeting Bra
Budweiser Ice Hockey ‘Red Lights’: Internet Of Things
A red glow is emitted from windows of homes across Canada, buts its ‘ice’ not ‘vice’ that’s putting on red lights across the country. Budweiser’s ‘Red Lights’ initiative, sees the beer brand use the Super Bowl as the launch platforms for a marketing programme based around wi-fi enabled replica ice hockey goal lights. … Continue reading Budweiser Ice Hockey ‘Red Lights’: Internet Of Things
