ANZ ambassador and ‘golden slam’ wheelchair tennis champion Dylan Alcott fronted the reveal campaign for the Australian Open 2022 commemorative coin featuring Margret Molesworth (the inaugural winner of the women’s singles of the Australasian Championship in 1922) and celebrating 100 years of women’s competition. The commemorative coins features an engraving of Molesworth engraved on the ‘heads’ side of the… Continue reading Australian Open ‘ANZ Commemorative Coin Collection’ Launched By Champ Alcott & ANZ Tennis Hots Shots
Tag: Gift
Ahead Of Super Rugby Start The Blues Recruit New-To-Blue Fans Via ‘Bring It Blue’ Campaign
Briefed with the challenge to recruit all Aucklanders to get behind The [Auckland] Blues ahead of the start of the 2021 Super Rugby season, agency Federation teamed up with radio star and passionate Hurricane’s fan to recruit a new tribe of supporters – Auckland-based supporters of other rugby teams. The idea tapped into the… Continue reading Ahead Of Super Rugby Start The Blues Recruit New-To-Blue Fans Via ‘Bring It Blue’ Campaign
Swiss Hockey Side ZSC Lions’ ‘Essence Of Lions’ Bottles Up Melted Rink For Absent Fans
Swiss ice hockey team ZSC Lions brought to life the idea that ‘If you can’t bring your fans to the ice, bring the ice to your fans in a literal way with its pandemic response ‘Essence of Lions’ initiative. When the pandemic forced the Swiss government to ban fans from sports events back in… Continue reading Swiss Hockey Side ZSC Lions’ ‘Essence Of Lions’ Bottles Up Melted Rink For Absent Fans
Peloton ‘His/Hers’ Holiday Campaign Offers Duelling Gender Gifting Views (& 2 Queen Cover Versions)
Peloton, the socially linked spin bike brand disrupting the fitness industry, launched a ‘his’ and ‘hers’ holiday campaign with twin spots offering alternative gender perspectives on holiday gifting. The two commercials each come with a different cover of Queen’s ‘Crazy Little Thing Called Love’ – one from Meghan Trainor and the other by Brett Eldredge.… Continue reading Peloton ‘His/Hers’ Holiday Campaign Offers Duelling Gender Gifting Views (& 2 Queen Cover Versions)
Budweiser Extends Ice Hockey ‘Red Light’ Initiative To Smartphone Linked Wi-Fi Beer Glasses
A new strand of Budweiser Canada’s year-long hockey initiative sees the beer’s marketers stick its goal-synched ‘Red Light’ technology in a branded beer glass. So, as of 5 September, hockey loving beer drinkers will see their glass light up in real-time every time their favourite NHL team scores. These wi-fi linked beer glasses… Continue reading Budweiser Extends Ice Hockey ‘Red Light’ Initiative To Smartphone Linked Wi-Fi Beer Glasses
