Briefed with the challenge to recruit all Aucklanders to get behind The [Auckland] Blues ahead of the start of the 2021 Super Rugby season, agency Federation teamed up with radio star and passionate Hurricane’s fan to recruit a new tribe of supporters – Auckland-based supporters of other rugby teams. The idea tapped into the… Continue reading Ahead Of Super Rugby Start The Blues Recruit New-To-Blue Fans Via ‘Bring It Blue’ Campaign
Tag: Pranks
Castle RWC Work Aims To Give Springboks #HomeGroundAdvantage
Springbok sponsor Castle Lager’s leverage campaign around the 2015 Rugby World Cup is an integrated, six-month initiative called #HomeGroundAdvantage. This campaign has several strands – from fan selfies on jerseys to South African turf – and it began back in May with an emotional launch film focusing on serious themes of unity and colour… Continue reading Castle RWC Work Aims To Give Springboks #HomeGroundAdvantage
