Peloton, the socially linked spin bike brand, continues to disrupt the fitness industry with the January launch of Peloton Tread: a new private, full body fitness studio which enables users the opportunity to take live and on-demand instructor-led fitness classes from the comfort and convenience of their own home. The new campaign introducing Tread is… Continue reading Peloton Launches ‘Tread’ On-Demand Home Fitness Classes In US With New ‘Uncharted’ Campaign
Tag: Mekanism
Peloton ‘His/Hers’ Holiday Campaign Offers Duelling Gender Gifting Views (& 2 Queen Cover Versions)
Peloton, the socially linked spin bike brand disrupting the fitness industry, launched a ‘his’ and ‘hers’ holiday campaign with twin spots offering alternative gender perspectives on holiday gifting. The two commercials each come with a different cover of Queen’s ‘Crazy Little Thing Called Love’ – one from Meghan Trainor and the other by Brett Eldredge.… Continue reading Peloton ‘His/Hers’ Holiday Campaign Offers Duelling Gender Gifting Views (& 2 Queen Cover Versions)
Energetic Montage Spot Spearheads Peloton’s New Campaign To Gets Cyclists ‘On To The Next’
Fitness brand Peleton’s latest campaign, launched at the end of July, leveraged the climax of cycling’s Tour de France showpiece and challenged cyclists to take on the next challenge through a spearhead spot called ‘On To The Next’. The campaign, developed in collaboration with independent creative agency Mekanism, smartly pays homage to the brand’s… Continue reading Energetic Montage Spot Spearheads Peloton’s New Campaign To Gets Cyclists ‘On To The Next’
