The second episode in Nike’s ‘HOME’ documentary series, a platform for championing stories about how sport is a powerful refuge for displaced athletes, sees the sportswear behemoth link with athlete ambassador Alphonso Davies that challenges refugee stereotypes. Launched ahead of Davies appearing in his first FIFA World Cup for Canada’s men’s national team and… Continue reading Nike Teams Up With Alphonso Davies For New ‘Home’ Film Championing Refugees & Sport
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Coors Light ‘Chores Light’ Will Do Your Laundry So You Can Watch More Football
Molson Coors beer brand Coors Light partnered with P&G’s national laundry and dry cleaning service Tide Cleaners for an American Football campaign called ‘Chores Light’ based around offering to do footballs fans’ laundry on Saturdays so that they can relax and enjoy college football game day. The cross-promotional campaign was based around the insight… Continue reading Coors Light ‘Chores Light’ Will Do Your Laundry So You Can Watch More Football
NFL Sponsor Lowe’s & Drew Brees Recruit USA To Its ‘Home Team’ To Make Homes Better for All
For the second consecutive year, US home refurbishment retailer Lowe’s teamed up with the NFL for its ‘Lowe’s Home Team’ activation and for the new 2021/22 season the brand is recruiting fans from everywhere across the country to join their new team. The activation, created by agency Deutsch LA, enlists help from NFL stars… Continue reading NFL Sponsor Lowe’s & Drew Brees Recruit USA To Its ‘Home Team’ To Make Homes Better for All
P&G’s Tide Activates NFL Partnership Prior To Kick-Off Via #TurnToCold Campaign
Ahead of the start of the 2021/22 season, P&G laundry detergent brand Tide has partnered with the NFL on a fresh strand of its eco- focused efforts to encourage consumers to wash clothes in cold water. The blended cause and marketing campaign is built around incentivising football fans to enter a contest to win… Continue reading P&G’s Tide Activates NFL Partnership Prior To Kick-Off Via #TurnToCold Campaign
Screwfix Soccer Story Sky Sports & ITV Idents Show Families How To Enjoy Football At Home
The UK’s largest multi-channel retailer of trade tools, accessories and hardware products (whose parent company Kingfisher also owns DIY chain B&Q), teamed up with independent creative agency Five by Five to create a set of 10 aspirational idents which show how Screwfix products can help families enjoy football at home. The objective is to… Continue reading Screwfix Soccer Story Sky Sports & ITV Idents Show Families How To Enjoy Football At Home
Peloton Launches ‘Tread’ On-Demand Home Fitness Classes In US With New ‘Uncharted’ Campaign
Peloton, the socially linked spin bike brand, continues to disrupt the fitness industry with the January launch of Peloton Tread: a new private, full body fitness studio which enables users the opportunity to take live and on-demand instructor-led fitness classes from the comfort and convenience of their own home. The new campaign introducing Tread is… Continue reading Peloton Launches ‘Tread’ On-Demand Home Fitness Classes In US With New ‘Uncharted’ Campaign
