During April and May 2021, in a first for any NFL franchise, the Los Angeles Rams teamed up with sponsor Rocket Mortgage to operate the team’s Draft operation out of bespoke created ‘Rocket Mortgage Draft House’: a 9,000 square foot branded Malibu home which was the base for the team’s Draft picks and strategies and… Continue reading Draft House – Rocket Mortgage & LA Rams
Tag: Disruption
Peloton Launches ‘Tread’ On-Demand Home Fitness Classes In US With New ‘Uncharted’ Campaign
Peloton, the socially linked spin bike brand, continues to disrupt the fitness industry with the January launch of Peloton Tread: a new private, full body fitness studio which enables users the opportunity to take live and on-demand instructor-led fitness classes from the comfort and convenience of their own home. The new campaign introducing Tread is… Continue reading Peloton Launches ‘Tread’ On-Demand Home Fitness Classes In US With New ‘Uncharted’ Campaign
Southampton FC Sponsor Virgin Media Links With FSF ‘£20’s Plenty’ To Subsidise St Marys Away Fan Tickets
Thousands of Premier League fans will benefit from cheaper away match tickets when watching their side play Southampton FC courtesy of the Saint’s main sponsor Virgin Media. The media giant has partnered with the Footballer Supporters’ Federation (FSF) on its ‘£20 is Plenty’ campaign by giving all visiting fans a £10 subsidy to every… Continue reading Southampton FC Sponsor Virgin Media Links With FSF ‘£20’s Plenty’ To Subsidise St Marys Away Fan Tickets
William Hill’s ‘Get In The Race’ Virtual Reality 3D App
You are the jockey in this innovative virtual reality app by William Hill to enable users to experience horse racing in a three dimensional virtual environment. The UK betting giant’s 3D initiative aims to bring horse racing into the 21st Century, provide a fresh, modern, interactive experience and attract younger, millennial audiences to the… Continue reading William Hill’s ‘Get In The Race’ Virtual Reality 3D App
Mazda SXSW Sponsorship Spans Music Making Apps, Branded Gaming & Utilities
First-time South By Southwest sponsor Mazda is blending creative innovation with practically utilities within an integrated festival activation programme that stretches from an original music-making app to the launch of its latest gaming partnership. Mazda North America (MNAO) is the Official Automobile Sponsor of this year’s South by Southwest(SXSW) and is activating throughout the… Continue reading Mazda SXSW Sponsorship Spans Music Making Apps, Branded Gaming & Utilities
Under Armour Disrupts Via Misty Copeland Led ‘I Will What I Want’
Misty Copeland is a soloist for the American Ballet Company but seemingly her destiny was not to be a ballerina. Yet, according to her and to Under Armour’s new ‘I Will What I Want’ campaign, ‘Will Trumps Fate’. Indeed, the campaign’s spearhead, Copeland-fronted 60-second spot, along with its multi-channel supporting strands, is single-handedly turning… Continue reading Under Armour Disrupts Via Misty Copeland Led ‘I Will What I Want’
