First-time South By Southwest sponsor Mazda is blending creative innovation with practically utilities within an integrated festival activation programme that stretches from an original music-making app to the launch of its latest gaming partnership. Mazda North America (MNAO) is the Official Automobile Sponsor of this year’s South by Southwest(SXSW) and is activating throughout the… Continue reading Mazda SXSW Sponsorship Spans Music Making Apps, Branded Gaming & Utilities
Tag: Pandora
Speed-Led Aflac Disruption Aims To Create GRAMMYs Synergies
GRAMMYs sponsor Aflac activated around the event via an integrated, multi-platform campaign that ranged from bringing its familiar duck brand mascot to the red carpet, ‘speeding up’ ad breaks during E!’s red carpet pre-awards ceremony show and launching a GRAMMYs radio station on Pandora. Indeed, its GRAMMYs campaign is its biggest and most integrated marketing effort… Continue reading Speed-Led Aflac Disruption Aims To Create GRAMMYs Synergies
Pepsi Links With Vevo For Grammys New Artist Series
Pepsi links with The Recording Academy and entertainment platform Vevo for its ‘Best New Artist’’ video series to provide music lovers with a richer Grammy’s experience through a behind-the-scenes, in-depth look at the nominees. The Pepsi-backed ‘5 Questions With’ series, which runs on www.grammy.com and across Vevo’s web-based mobile/tablet/connected TV platforms, aims to give fans… Continue reading Pepsi Links With Vevo For Grammys New Artist Series
Miller’s Beer For The People QR Code Starts SXSW Work
South By Southwest Super Sponsor Miller Lite has revived last year’s ‘Beer for the People’ campaign at the 2012 festival. The Super Sponsor has been providing beer and badges for attendees for over a decade and its annual SXSW badge and wristband giveaway Beer For The People initiative is becoming something of a SXSW… Continue reading Miller’s Beer For The People QR Code Starts SXSW Work
LA Kings Launch Pandora Personalised Fan Radio
Market leading personalised radio service Pandora has linked with the Los Angeles Kings NHL franchise on an innovatively tightly targeted marketing campaign called “Be Part of the Pride”. The Kings, who are the first professional sports team to collaborate with Pandora, are using the multi-platform service to enable fans to create and share digital… Continue reading LA Kings Launch Pandora Personalised Fan Radio
