Honda’s integrated X Factor USA activation includes showcasing its new Odyssey minivan on the show, seeing its vehicles used by contestants throughout the singing competition and incentivising online fan engagement through a Honda-backed fan rewards programme. As the programme’s new official automotive sponsor, Honda is featuring in three in-show integrations, plus activating its off-air… Continue reading Honda Rewards X Factor USA Online Fan Engagement
Tag: X Factor
Domino’s X Factor ‘5th Judge’ Synchrosied Offers/Ads App
Domino’s is activating its new partnership with the UK’s top rated commercial TV series The X Factor by sponsoring its new ‘Fifth Judge App’. For the ITV show’s 10th series, the show’s revamped app is fronted by the new Fifth Judge element which enables viewers to act as an additional judge from the comfort… Continue reading Domino’s X Factor ‘5th Judge’ Synchrosied Offers/Ads App
Pepsi Links With Vevo For Grammys New Artist Series
Pepsi links with The Recording Academy and entertainment platform Vevo for its ‘Best New Artist’’ video series to provide music lovers with a richer Grammy’s experience through a behind-the-scenes, in-depth look at the nominees. The Pepsi-backed ‘5 Questions With’ series, which runs on www.grammy.com and across Vevo’s web-based mobile/tablet/connected TV platforms, aims to give fans… Continue reading Pepsi Links With Vevo For Grammys New Artist Series
Talk Talk’s X Factor Viewer-Created Music Videos
Talk Talk is again the lead sponsor of ITV’s top rated show X Factor and, like its 2011 campaign, this year sees the telecoms brand offer the public a chance to submit their own footage and appear in the show’s ad break. Running under the campaign banner ‘Talk Talk TV’, the initiative has been developed by… Continue reading Talk Talk’s X Factor Viewer-Created Music Videos
Pepsi & Pandora Link On Personal Digital Radio GRAMMY Content
Madonna’s Super Bowl half time show may have racked up viewing figures that outshone the game itself, but the real music-marketing showcase is the GRAMMY Awards. Perhaps the most interesting activation from this year’s sponsors came from Pepsi. Pepsi, the official beverage partner of the GRAMMYs, is a new partner to the US’s biggest… Continue reading Pepsi & Pandora Link On Personal Digital Radio GRAMMY Content
Pepsi’s X Factor Activation: Socialisation & Visualisation
After the enormous success of Coca-Cola’s sponsorship of blockbuster US singing show American Idol, it was no surprise that rival Pepsi stepped up to back Simon Cowell’s X Factor when it launched in the USA. But the innovative dual screening approach the brand took to its sponsorship activation was a bit more eye… Continue reading Pepsi’s X Factor Activation: Socialisation & Visualisation
