The awards season is in full swing an movie-and-music sponsor Orange leverages its title sponsorship rights for the BAFTAs with a new initiative called Orange Pulse. Activating round the 12 February ceremony, Pulse is more than just a website for film lovers, but an ongoing online platform celebrating the 2012 Orange British Academy Film Awards and… Continue reading Orange’s Social ‘Pulse’ Film Tool Leverages BAFTA Sponsorship
Tag: Pulse
Pepsi’s X Factor Activation: Socialisation & Visualisation
After the enormous success of Coca-Cola’s sponsorship of blockbuster US singing show American Idol, it was no surprise that rival Pepsi stepped up to back Simon Cowell’s X Factor when it launched in the USA. But the innovative dual screening approach the brand took to its sponsorship activation was a bit more eye… Continue reading Pepsi’s X Factor Activation: Socialisation & Visualisation
