Australian financial services outfit Westpac leveraged its status as an official partner of National Rugby League (NRL) by celebrating ‘A Beautiful Partnership’ in a campaign leveraging Game One of the annual State Of Origin series between the New South Wales Blues and the Queensland Maroons on 31 May. Working with agency DDB Sydney, the… Continue reading Australia’s Westpac Bank Celebrates ‘A Beautiful Partnership’ For State Of Origin
Tag: Awards
Swisse Wellness Activates AFL GHrass Roots Via ‘Best Off Ground’ Awards Initiative
Swisse Wellness is activating its AFL rights with a new grass roots initiative engaging fans and asking them to nominate their entries for the ‘Swisse AFL Best Off The Ground’ Award. The initiative aims to celebrate local football club champions and is built around a search for the most dedicated and passionate Australian Rules… Continue reading Swisse Wellness Activates AFL GHrass Roots Via ‘Best Off Ground’ Awards Initiative
RFU Performance Partner Mitsubishi Motors & Dylan Hartley Launch ‘Volunteer Of The Year’ Awards
January, as rugby interest begins to turn towards the Six Nations, England Rugby’s official performance partner Mitsubishi Motors UK teams up with the RFU to launch the Mitsubishi Motors Volunteer of the Year Awards. The initiative aims to encourage as many grassroots rugby clubs around England to nominate the volunteers from their clubs to receive… Continue reading RFU Performance Partner Mitsubishi Motors & Dylan Hartley Launch ‘Volunteer Of The Year’ Awards
McQueen In-Store Art Show Fronts Frieze Sponsorship
Alexander McQueen activated its new role of Associate Sponsor for Frieze London 2013 with in-store art exhibitions curated by London gallery owner (and Frieze London exhibitor) Sadie Coles. The partnership for the 11th edition of the leading contemporary art fair brings together two UK creative leaders who believe in supporting and promoting contemporary creativity and… Continue reading McQueen In-Store Art Show Fronts Frieze Sponsorship
MasterCard Backs BRITS With ‘Something For The Fans’ Duets
MasterCard spearheads its BRIT Awards sponsorship activation by offering music fans the chance to duet with their idols through its ‘Something For The Fans’ initiative. 2012 marks MasterCard’s 14th year of partnership with The BRIT Awards – which itself is in its 32nd year. The ‘Priceless Duet’ campaign sees cardholders get the… Continue reading MasterCard Backs BRITS With ‘Something For The Fans’ Duets
Pepsi & Pandora Link On Personal Digital Radio GRAMMY Content
Madonna’s Super Bowl half time show may have racked up viewing figures that outshone the game itself, but the real music-marketing showcase is the GRAMMY Awards. Perhaps the most interesting activation from this year’s sponsors came from Pepsi. Pepsi, the official beverage partner of the GRAMMYs, is a new partner to the US’s biggest… Continue reading Pepsi & Pandora Link On Personal Digital Radio GRAMMY Content
Orange’s Social ‘Pulse’ Film Tool Leverages BAFTA Sponsorship
The awards season is in full swing an movie-and-music sponsor Orange leverages its title sponsorship rights for the BAFTAs with a new initiative called Orange Pulse. Activating round the 12 February ceremony, Pulse is more than just a website for film lovers, but an ongoing online platform celebrating the 2012 Orange British Academy Film Awards and… Continue reading Orange’s Social ‘Pulse’ Film Tool Leverages BAFTA Sponsorship
