UK-based mobile telco O2 rolled out an England Rugby campaign on 7 September which kicked off at Paris’ famous Louvre Museum with the unveiling of a bespoke artwork that activated its RFU partnership as the 2023 Rugby World Cup kicked off. Offering a French twist on its long running ‘Wear The Rose’ platform, the… Continue reading O2 Adds French Twist To #WearTheRose England Rugby Platform Via 2023 RWC ‘Wear La Rose’
Tag: RFU
O2’s ‘Red Roses: An England Rugby Dream’ Leverages England Rugby Partnership Around The Women’s Rugby World Cup
Seeking to shine the spotlight on the world’s top ranked women’s international rugby union side England, Rugby Football Association (RFU) primary partner O2 rolled out an integrated, multi-channel campaign titled ‘Red Roses: An England Rugby Dream’ ahead of the 2021 Rugby World Cup. Working in harness with creative agency VCCP London and M&C Saatchi… Continue reading O2’s ‘Red Roses: An England Rugby Dream’ Leverages England Rugby Partnership Around The Women’s Rugby World Cup
England Rugby’s ‘Red Roses Dream Team’ Campaign Aims To Ignite Support For Rugby World Cup
The Rugby Football Union (RFU) launched a new multichannel campaign – created by UK-based creative agency MATTA – to boost attention, awareness and support for England’s ‘Red Roses’ around the Women’s Rugby World Cup 2021. The campaign, which launched on 4 October (ahead of the year delayed, 8 October tournament kick off in New… Continue reading England Rugby’s ‘Red Roses Dream Team’ Campaign Aims To Ignite Support For Rugby World Cup
Telco O2 & England Rugby Stars Surprise School Via Hologram-Led PE Lesson
On 10 March, ahead of their Guinness Six Nations game against Ireland on 12 March, England Rugby sponsor O2 demonstrated the power of its 5G network by surprising schoolchildren with a world-first, virtual rugby physical education lesson taught by players Ellis Genge, Jack Nowell and Henry Slade – or at least by their life size… Continue reading Telco O2 & England Rugby Stars Surprise School Via Hologram-Led PE Lesson
Guinness Launches Limited Edition ‘Let’s Settle This’ Packaging To Leverage 2022 Guinness Six Nations Tournament
February saw stout brand Guinness leverage its rights as the title partner of the 2022 Guinness Six Nations rugby union championship with limited edition packaging in an initiative titled ‘Let’s Settle This’. The world’s most popular stout sought to provide ‘strong stand-out on shelf’ with a limited edition packaging initiative which captured and solidified… Continue reading Guinness Launches Limited Edition ‘Let’s Settle This’ Packaging To Leverage 2022 Guinness Six Nations Tournament
England Rugby & Umbro Launch New Men’s & Women’s Kits Via Multi-Channel ‘Its Time’ Campaign
Umbro revealed new England Rugby home kits for the England men’s and women’s teams for the 2021/22 season on 6 October and promoted the new jerseys through a campaign called ‘It’s Time’. The campaign title referees to the fact that the launch marks the first time in the professional era of the women’s game… Continue reading England Rugby & Umbro Launch New Men’s & Women’s Kits Via Multi-Channel ‘Its Time’ Campaign
Mitsubishi Leverages England Rugby Rights Via Eddie Jones’ Zoom Call Coaching Masterclass
With the UK still largely in lockdown, England Rugby automotive sponsor Mitsubishi Motors sought to reinforce its reputation for up-skilling and supporting rugby volunteers through its ‘Volunteer Recognition Program’ by surprising five volunteer coaches with a surprise masterclass from England Head Coach Eddie Jones. Working with sport and entertainment agency Engine, Jones tuned in… Continue reading Mitsubishi Leverages England Rugby Rights Via Eddie Jones’ Zoom Call Coaching Masterclass
O2 Extends Long-Running England Rugby ‘Wear The Rose’ At the Start Of The 2020 Six Nations
O2 launched the latest iteration of its long-running ‘Wear the Rose’ activation platforms to boost national support for the men’s and women’s England Rugby teams ahead of the start of the opening round of the 2020 Six Nations. Launched on 1 February, the creative is based on an equal split of rugby players from… Continue reading O2 Extends Long-Running England Rugby ‘Wear The Rose’ At the Start Of The 2020 Six Nations
Torture Chamber Sin-Bin Stunt Sees England Rugby & London Dungeon Promote HSBC London 7s
The collaboration between the national union and the famous London attraction saw a replica of the infamous torture chamber in London’s scariest and spookiest attraction installed at Twickenham to form a dungeon-style sin bin where players being shown a yellow card will be sent to. The two unlikely teammates, the England Rugby team and… Continue reading Torture Chamber Sin-Bin Stunt Sees England Rugby & London Dungeon Promote HSBC London 7s
England Rugby Sponsor O2 & Johnnie Wilkinson Launch Rugby’s First ‘Wear The Rose’ Alexa Skill
To leverage the 2018 Autumn international, Rugby Football Union partner O2 teamed up with England rugby legend Jonny Wilkinson to launch a new ‘Skill’ for Alexa-enabled devices – the first ever in rugby. The Alex Skill, which is called ‘Wear the Rose with O2’, launched ahead of England’s opening Quilter International against South Africa.… Continue reading England Rugby Sponsor O2 & Johnnie Wilkinson Launch Rugby’s First ‘Wear The Rose’ Alexa Skill
RFU/BA Tie-Up To Focus On Twickenham (Roof) Branding, Stadium Apps, E-Ticketing, Social & Hospitality Spaces
The end of August saw The RFU and British Airways announce a new partnership that sees the airline become the inaugural ‘principal partner’ to Twickenham Stadium as well as a principal partner and the official airline partner to England Rugby. The deal was activated via PR and social media immediately upon the announcement led by a striking image of… Continue reading RFU/BA Tie-Up To Focus On Twickenham (Roof) Branding, Stadium Apps, E-Ticketing, Social & Hospitality Spaces
England Rugby Links With Virgin Active For ‘Fit For Rugby’ (Digital & Physical) Fitness Programme
Ahead of the start of the Natwest 6 Nations, England Rugby and Virgin Active have teamed up to launched ‘Fit for Rugby’: a rugby inspired fitness programme revolving around an online training hub. The initiative, part of Virgin Active’s new status as the RFU’s official fitness partnership, is aimed at both men and women… Continue reading England Rugby Links With Virgin Active For ‘Fit For Rugby’ (Digital & Physical) Fitness Programme
