A Women’s World Cup campaign from FIFA partner Qatar Airways revolves around taking fans from all over the globe to France 2019 in style and comfort. The multi-channel activation, developed by agency 180 Kingsday, is called ‘Our Newest Destination’ The initiative is spearheaded by a whimsical 60-second television commercial aimed at connecting people… Continue reading FIFA Partner Qatar Airways Activates Women’s World Cup Via VFX/CGI ‘Our Newest Destination’
Tag: Official Airline
RFU/BA Tie-Up To Focus On Twickenham (Roof) Branding, Stadium Apps, E-Ticketing, Social & Hospitality Spaces
The end of August saw The RFU and British Airways announce a new partnership that sees the airline become the inaugural ‘principal partner’ to Twickenham Stadium as well as a principal partner and the official airline partner to England Rugby. The deal was activated via PR and social media immediately upon the announcement led by a striking image of… Continue reading RFU/BA Tie-Up To Focus On Twickenham (Roof) Branding, Stadium Apps, E-Ticketing, Social & Hospitality Spaces
Scherzinger Sings Qatar Airways’ Global FIFA World Cup Anthem To Spearhead Russia 2018 Activation
There’s nothing quite like the World Cup on the horizon to put a spring into everybody’s step. A sense of universal excitement and anticipation sits at the heart of FIFA partner Qatar Airways’ first global World Cup campaign: one which sees Nicole Scherzinger re-record ‘Dancing In The Street’. Created in harness with creative… Continue reading Scherzinger Sings Qatar Airways’ Global FIFA World Cup Anthem To Spearhead Russia 2018 Activation
Vodafone Launches App & Campaign Celebrating New Official All Blacks ‘Connectivity’ Partnership
Vodafone announces its new role as an official partner of New Zealand Rugby (NZR) with a campaign showcasing a range of All Blacks ‘connectivity’ activations will stretch from powering the official team app to enhancing rugby digital experiences inside and outside the stadium. This freshly penned four-year deal sees the global telecommunications giant become… Continue reading Vodafone Launches App & Campaign Celebrating New Official All Blacks ‘Connectivity’ Partnership
UW Partner Alaska Airlines’ In-Airport & On-Plane Huskies Pac-12 Championship Game Activation
When the Huskies took on Colorado in early December’s 2016 Pac-12 Championship Game at Levi’s Stadium in Santa Clara, the official airline of the University Of Washington’s Huskies football team leveraged the partnership in its departure lounges and on its planes heading to the host city in California. On 1 December the airline kicked… Continue reading UW Partner Alaska Airlines’ In-Airport & On-Plane Huskies Pac-12 Championship Game Activation
Delta Celebrates New UCLA Bruins Partnership With LAX Airport Marching Band Stunt
To celebrate becoming the official airline partner of University of California, Los Angeles (UCLA) and its famous Bruins team, Delta Airlines made a big noise at LAX Airport when the UCLA Bruin Marching Band surprised customers with performances inside Delta’s Terminal 5. The band, known as The Solid Gold Sound, was joined by its… Continue reading Delta Celebrates New UCLA Bruins Partnership With LAX Airport Marching Band Stunt
Lufthansa’s DFB #Fanhansa Mocks English/German Rivalry For Euro 2016
German FA sponsor Lufthansa’s latest Euro 2016 ‘Everyone’s Fanhansa’ activity plays on the nation’s rivalry with England in the form of a comic commercial that sees two English supporters worried about lederhosen, sauerkraut, oompah bands and football defeats when delays see them switched to a Lufthansa flight. The German airline, a long term partner… Continue reading Lufthansa’s DFB #Fanhansa Mocks English/German Rivalry For Euro 2016
All Blacks Continue Air NZ Spoof Safety Film Series With ‘Men In Black’ Parody
The New Zealand Rugby Union has again teamed up with Air New Zealand for an in-flight safety video campaign which sees the All Blacks star in the latest in-flight safety film spoof #SafetyDefenders. Based on the Columbia Pictures film franchise ‘Men In Black’ and working in partnership with Sony Pictures Entertainment’s Content Licensing group,… Continue reading All Blacks Continue Air NZ Spoof Safety Film Series With ‘Men In Black’ Parody
