Late March saw Delta begin to roll out a new international-only, multi-platform brand campaign leveraging its recent partnership with The Masters to try and build its brand internationally through an activation programme that aimed to promote the tie-up and communicate a seamless link between Delta and The Masters. The work was based on a… Continue reading Delta Aims To Build Brand Overseas Via International-Only ‘Perfection’ Activation Of 2018 Masters Tournament
Tag: Delta
Delta Celebrates New UCLA Bruins Partnership With LAX Airport Marching Band Stunt
To celebrate becoming the official airline partner of University of California, Los Angeles (UCLA) and its famous Bruins team, Delta Airlines made a big noise at LAX Airport when the UCLA Bruin Marching Band surprised customers with performances inside Delta’s Terminal 5. The band, known as The Solid Gold Sound, was joined by its… Continue reading Delta Celebrates New UCLA Bruins Partnership With LAX Airport Marching Band Stunt
GRAMMYS Revival: 2012 Activation Snapshot
Traditional media channels posted record breaking numbers for the 2012 GRAMMYs. Building on last year’s record 26.6 million viewers, the rights and media owners saw brands and sponsors battle to become part of the 2012 show. CBS, which broadcasts the awards live in surround sound and HD, sold out it ad inventory weeks in advance.… Continue reading GRAMMYS Revival: 2012 Activation Snapshot
